I am not an authority on press releases. Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…
Submitting Press Releases
Category: Publicity Tips
Defining the Different Social Networks
Knowing what and which social medias to use can make you a successful marketer of your particular business. But, as you know, not all social medias are the same or have the same purpose. I recent discovered an interesting way…
Writing Good Blog Posts
One of the best ways to get your name/products known is to start a business blog and have your customers sign up to read it regularly. There are many articles on starting a blog/email list, but not too many explaining…
Success with Publicity
My husband is the king of ad writing for the Moneysaver/Nichols Worth weekly ads newspapers. We are very successful with his short snippet ads in these paper for our products and events. Success with publicity is a learned skill that…
Holiday Email Marketing Tips
Emails and periodic newsletters are a great way to keep in touch with your customers to share new products, specials, shows you are attending etc. During the coming holidays, a special holiday newsletter may make or break your sales goals…
Blog, Email and Newsletter Tips for Artisans
You have probably read about the importance of having a blog or newsletter list for your customers. As an information blogger, I don’t have much trouble coming up with articles to write or curate. But if you are an artisan,…
Interview Tips
If you have ever been interview about your products, you probably know you need to do your homework before you attend your interview. I remember the first time I was interviewed by our local radio station when I worked for…
Get Publicity for Your Artwork
Getting Publicity for Your Artwork and products is a wonderful way to get the word out about your line of products. But how do you get publicity? The Arts Business Institute features a detailed article on the subject: Artists –…
New Ways to Sell Your Products Using Press Releases
Andreea Ayers, business and marketing woman turned entrepreneur, shares her new twist on using press releases. Her advice is very pointed and timely for working with folks in the media. Note her checklist at the bottom of her article! Why…