I get pretty nostalgic this time of the year! Not because of Christmas, necessarily, but because of all the years we ran a retail website and retail booth during the holidays. As much fun as we had, I am happy…
Purchases are Fueled by Feelings
Category: Retail Shows
Show Marketing *Rant*!
I read lots of blog posts and Facebook pages/groups on wholesaling and marketing your products. One of my favorite FB groups is created by Jane Ambrose Button. She shares some very interesting ideas, but I especially enjoy her *rants*. Following…
Macy’s Offers New Opportunities for Producers
Over the years, especially since the internet is playing such a large role in retail sales, the landscape of brick ‘n mortar stores is changing — drastically in some cases. I first noticed it in 2008-09 when many of my…
Marketing Follow-Up After a Show
Lots of work goes into setting up and running a retail or wholesale show booth. All the products need to be produced ahead of time; flyers, newsletter, business cards that need to be printed and distributed; and getting your booth…
6 Tips for a Successful Show Booth
With Spring just around the corner, you may be planning on exhibiting in a show, festival, fair or farmer’s markets. While you are planning, you might check out the following strategies and suggestions. (Although these suggestions are geared towards retail…
Drawing a Crowd to Your Retail Booth
Originally, our Tastes of Idaho business started out as a holiday retail booth. Back in 2002, we rented a spot in our local mall and ran our booth for 12 grueling hours a day for 45 days from mid-November until…
Avoiding the Three Common Marketing Mistakes
Creating your products is just the beginning of having a thriving product-based business. Marketing, which is the next important component in your business, encompasses a wide range of techniques and tips that I will not go into here. Let’s just…
Planning to Exhibit in Holiday Retail Shows?
Since the largest percentage of product sales are made during the last quarter of the year, it make good business sense to exhibit in holiday retail shows. We, as Tastes of Idaho, have done numerous holiday retail shows over the…
Tips for Selling via Pop-Up and Kiosks
Kiosk stores, (free standing booths often seen in Malls) have become a popular way to sell products over the years. We originally launched our Tastes of Idaho store via a holiday kiosk back in 2002. Recently, I discovered a new…
Tips for Successfully Selling at Fairs
Summer fair and farmer’s market season is currently going strong this time of the year. Are you successful selling at fairs? Are you making the sales you want and are hoping for? Maybe you have been too timid to exhibit…
The Real Cost of a Holiday Booth
Last week, we exhibited our Tastes of Idaho products in a holiday booth at a local fair. We have done lots of shows in the past — mostly kiosks in the Mall — but this is the first time in…
What You Love to Make vs. What Sells!
As many of you know, I managed a woodcraft co-op store in the ’90s. I loved selling those beautiful handcrafted wooden products to customers who came in the store to admire the unique creations. I found working with the professional…