Category: Retail Shows

Discounting Your Products

Using discounts can be a good or bad tool depending on how you use it. Over the years as a sales rep, I have heard lots of different reasons why producers wish to discount their prices: Because raw materials and…

Selling at Retail Fairs and Shows

With summer in full swing, many producer, artisans and professional crafters are hitting the retail show circuit to sell their unique products!  Over the years, I have seen many small companies makes their living by working these shows fast and…

Five Easy Marketing Tips

Handmadeolgy recently posted an article on Back to Basics — 5 Simple Marketing Tips that I thought made a lot of sense for artisans and professional crafters.  Although it is not listed in the article, most of these tips apply…