Category: Salesmanship

Defining Your Ideal Customer

Do you really know your ideal customer?  … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…

Women in Business

Yesterday, I attended the 2018 ‘Women in Business’ Expo sponsored by the local joint Chamber of Commerce in my area. Being a sparsely populated area, the attendance was about 100 woman (include a few brave men) — most who were…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…