Nothing sells your product better than putting your item into the hands of a store buyer! But in this world of busy people, and the cost of samples, using written sales materials is still a must. So what are the…
With all the phone conversations we have with potential buyers, we need to look at how to make a perfect follow up sales call. Before you read this article, you may want to check out the following tips on making…
Sales calls can seem to be challenging. Talking to a complete stranger over the phone can feel intimidating. I found an article by Jack Virag posted on Nutshell which lines out some good tips on what to avoid during sales…
If you are brand new to wholesaling, I suggest you sign up for my newsletter and get your free copy of my report: Wholesaling Quick Start Guide. In this guide, I outline the basic systems to start your business that…
Maybe you are wondering why I am sharing lessons from a car salesman to a group of artisana and producers! On all honesty, sales are sales! The techniques used in sales are basically the same despite the product you are…
Early in my sales rep career, I latched on to any book on sales that I could find. One of my favorites is (still) “The One Minute $ales Person” by Spencer Johnson. Following are my favorite tips from his book:…
Most producers I’ve worked with see selling as their biggest challenge. Makes sense as their focus tends to be on the craft and product design. When challenged in this area, seek the advice of a professional. One of my favorites…
Do you really know your ideal customer? … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…
One of my favorite (and unique) sales tips and marketing book is ‘Uncensored Sales Strategies’ by Sydney Biddle Barrows. Barrows, known as the Mayflower Madam (owned and operated a paid escort business!) teamed up with famous marketer, Dan Kennedy to…
Yesterday, I attended the 2018 ‘Women in Business’ Expo sponsored by the local joint Chamber of Commerce in my area. Being a sparsely populated area, the attendance was about 100 woman (include a few brave men) — most who were…
Working in the business of wholesaling to retailers for over 15 years, I think I heard the following question more frequently than I remember: “I am just starting out wholesaling to retailers. What do I do?” (or something along that…
As a wholesaler who sells to retailers, finding new stores is always a task to implement on a regular basis. But what about the wholesale accounts you already have? The value of a repeat customer — especially a wholesale customer…