Do you tell your story to potential buyers and customers? A few weeks ago, I was coaching 1-on-1 with a producer helping him to expand his business. When we first started the meeting, I, as always, let him present himself…
Tell Your Story
Category: Web Marketing
19 Tips to Prepare Your Online Store for Holiday Sales
We only have a few weeks left before the biggest sales days of the year. With online sales projected to be greater this holiday season, make sure you prepare your online store for holiday sales. Holiday time can be stressful…
Biggest Holiday Buying Days Coming Soon!
Most of us in the gift industry know that Thanksgiving weekend is the biggest holiday buying days of the year! But this year, it will be even bigger for online retailers! Back in July and August, I posted two articles…
Preparing for the Holiday Sales Season
In the last couple of posts, I shared some sales forecasts for the 2020 Holiday Sales Season. Today, I would like to continue posting tips from the experts on how to preparing for the holiday sales season during the challenges…
Sales Trends During the Pandemic
With all the changes due to COVID19, information on best business practices for retail/wholesale is evolving. Sales Trends during the pandemic are changing how we shop — which will affect holiday sales. ROI Revolution website is keeping a log of…
How To Master SEO
Increasing your SEO (Search Engine Optimization) is an ever-changing challenge for your website’s effectiveness. I don’t claim to have the answers, but ExpressText published a guide that I think will be helpful. Here are the highlights of their 10 points…
Do You Use Testimonials?
One of the best ways to develop credibility for your company and your products is to share testimonials from satisfied customers on your website. According to Carolyn Edlund, Artsy Shark website: Testimonials are positive, unbiased statements made by real people…
Effective Product Descriptions
Writing effective product descriptions is not rocket science! You want to include pertinent information like color, size, raw materials etc., but in order to entice a potential customer to purchase, think about the following things: Who is your ideal…
Important Website Updates
A couple weeks ago, I published an article: Starting 2019 with a New Website. As a follow up to the article, I would like to share a checklist from Artsy Shark (by guest blogger Sandi Dettman) on important website updates…
Starting 2019 with a New Website
If you have made a decision to set up your own website, January is the perfect time start this project. And I can help! Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform),…
New Sales Tax Ruling for Online Retailers
A new ruling on collecting sales tax for online purchases has recently been put into effect. According to the MSN website: U.S. states could reap billions in online sales tax revenue and buttress their budgets after the nation’s top court…
Promoting Your Website
Promoting your website, along with your products or services, is a number one prioirity for small business. In the sea of wholesale/retail, a small producer can get lost among the ‘big boys’ of retail. Long gone are the days of…