Category: Web Marketing

Submitting Press Releases

I am not an authority on press releases.  Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Building Your Own Website

Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform), you still need to build your own website! If you follow my blog and/or articles, you have probably heard this before!! Malcolm and I…

Tips for Shipping Orders

The holiday season is coming up quickly. At the end of August, families are coming home from vacations, kids are getting ready to return to school, and we are starting to think about holiday products! At this time of the…

Why Join Facebook Groups?

If you have never joined a Facebook group, I can guarantee, you are missing some wonderful opportunities for your business. Personally, I joined Facebook somewhere in 2009-2010.  At that time, there were very few group and not many business pages. …

Newsletter or Blog?

While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better?  How can I implement one or either?  What do I write about? I…