Category: Web Marketing

Effective Product Descriptions

Writing effective product descriptions is not rocket science!   You want to include pertinent information like color, size, raw materials etc., but in order to entice a potential customer to purchase, think about the following things: Who is your ideal…

Important Website Updates

A couple weeks ago, I published an article: Starting 2019 with a New Website.  As a follow up to the article, I would like to share a checklist from Artsy Shark (by guest blogger Sandi Dettman) on important website updates…

Promoting Your Website

Promoting your website, along with your products or services, is a number one prioirity for small business.  In the sea of wholesale/retail, a small producer can get lost among the ‘big boys’ of retail. Long gone are the days of…

Submitting Press Releases

I am not an authority on press releases.  Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Building Your Own Website

Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform), you still need to build your own website! If you follow my blog and/or articles, you have probably heard this before!! Malcolm and I…