Category: Web Marketing

Newsletter or Blog?

While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better?  How can I implement one or either?  What do I write about? I…

Selling on Your Personal Website

With the popularity of sites such as Ebay, Amazon and Etsy, many producers are forgetting the importance of developing their own website and ‘sales machine’. Now, there is nothing wrong with posting your products on any of these 3-party websites. …