I am not an authority on press releases. Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…
Submitting Press Releases
Category: Web Marketing
Are Customer Testimonials Important?
Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…
Building Your Own Website
Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform), you still need to build your own website! If you follow my blog and/or articles, you have probably heard this before!! Malcolm and I…
All About Your Privacy Policy Webpage
A good website is one of the best sales tools you can have in selling both wholesale and retail. Websites have overwhelming replaced catalogs (in some cases) making it easier and less expensive than printed material. We have talked about…
SEO Tricks to Create Traffic to Your Website
After spending two months (and counting) to upgrade my Tastes of Idaho website, I learned (and unlearned!) some good basics for creating SEO (Search Engine Optimization). So what exactly is SEO According to Wikipedia, SEO is “the process of affecting…
4 Facts to Test Your Social Media
Social media is the buzz word with any marketing program. Obviously, in order to sell your products, you need to get the message out to your potential customers. Many times, social media campaigns are just a matter of trial and…
The Importance of Testimonials
Most of us try a new store, restaurant or product based on the recommendation of a friend. If our friend or relative liked it, we are more likely to give it a try. According to Jacob Maslow, in his article…
Tips for Creating a Professional Website
One of the areas where small business, like you and I, can compete on a fairly level playing field to the larger retail outlets, is on the web. When making a professional website, a consumer won’t know if you are…
Tips for Shipping Orders
The holiday season is coming up quickly. At the end of August, families are coming home from vacations, kids are getting ready to return to school, and we are starting to think about holiday products! At this time of the…
Etsy Shop or Your Own Website?
Personally, I don’t have an Etsy Shop, nor a shop on Artfire or most of the other group shop (although, I am actively involved with Meylah – but that is a different story …). I have always had my own…
Why Join Facebook Groups?
If you have never joined a Facebook group, I can guarantee, you are missing some wonderful opportunities for your business. Personally, I joined Facebook somewhere in 2009-2010. At that time, there were very few group and not many business pages. …
Newsletter or Blog?
While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better? How can I implement one or either? What do I write about? I…