Category: Web Marketing

Why You Want Your Own Website

With the boom of sites like Etsy or Facebook, or Shopify, many professional crafters think they have their own website.  But, in reality, Etsy, Facebook and Shopify own “your” website. So what do I mean? McKenna Hallet shares, what I…

Writing Good Blog Posts

One of the best ways to get your name/products known is to start a business blog and have your customers sign up to read it regularly.  There are many articles on starting a blog/email list, but not too many explaining…

Taking Good Quality Photos

Along with our week’s post on photos, I would like to post an original article written by my husband, Malcolm, and added to pages 32-33 of our Complete Guide for Selling to Gift Shops …. QUALITY PHOTOS of your products…

Building a Wholesale Website

Whether you decide to build a separate website for your wholesale customers or if you plan to use an ecommerce software like 3DCart, where you can have your retail and wholesale information in one site, there are certain sections and…

Emailing Store Buyers

Emailing store buyers is the next step in email marketing.  If you have a blog or customer newsletter in place, you might want to start setting up a wholesale buyer list. Personally, I have never started a email campaign to…