If you don’t know the answer to this, or if you are unsure, you need to read this article. The sad story from Handmadeolgy does not list an author, but I would like to give him/her credit for being honest and sharing their misfortune with the crafting world. Consider this a wake up call...
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Pricing Your Products
Pricing your products
Are Your Prices Unrealistic?
Carolyn Edlund, the Artsy Shark, writes for the artisan community on pricing products realistically. She shows the downfall of both pricing extremes: pricing too high and pricing too low. In her post, she sites additional articles that share wonderful information for determining effective pricing on artisan’s work. Overpricing Many years ago, a certain art...
Margins Vs. Mark Up
When working with new producers, I notice there are many questions around margins and mark-up. Many people are confused, and use the terms interchangeably, but there is a difference. Mark-up is how much a retailer “marks up” a product from the wholesale cost. For example, if a retailer keystones, she or he is doubling,...
Appropriate Pricing for the Gift Industry
Over the years of selling gift products I have noticed on particular area that is critical to selling to gift shops: Appropriate pricing! Each gift shop can be different, but shops often follow certain criteria when purchasing and pricing gift items. First and most important, most gift store buyers ‘keystone’ or double the wholesale...
Developing a Wholesale/Retail Price Structure
A few years back my candle maker I was representing in my business retired and I was looking for a new company to replace her.Several different candle companies contacted me, so the prospects looked good.But when I asked each of these candle makers to send me a wholesale/retail price sheet, I was shocked by...
How to Find, Recruit and Manage Sales Reps EGuide!
Complete E-Guide for Selling to Gift Shops
Most Popular Articles
Over the years, some articles from this site have become more popular than others. These articles are all collected on one Squidoo Page:
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SELLING TO RETAILERS
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