Sales Call Prep

How to Get Your Products in Stores

December 29, 2011
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As the end of the year is quickly approaching, it made sense to post one of Heather Allard, better known as The Mogul Mom, top posts from 2011!  Heather outlines 7 critical steps for every producer to follow when trying to wholesale your products.  She is right on target with her advice!   If...

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How Do I Sell a Product

December 13, 2011
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Before setting out to sell your newest creation, it is important to take time to thinking about your ‘sales plan’… or developing your Unique Selling Proposition (USP). Karen Waksman, About.com – Wholesale Guide has written an excellent article on the subject … The most commonly asked question I receive is how do I sell...

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Setting Up a Re-order and Follow Up System

May 20, 2009
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If you have followed my suggestions so far, you should have the beginnings of your re-order system in place. One of the first places a buyer will look for re-order information will either be by referencing your invoices or your order receipts. Including your contact information, email, phone, address, and website (if you have...

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Setting up Bookkeeping and Database Systems

May 12, 2009
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Okay, you have contacted a few retail stores and made a few sales.  Now what? Setting up a good system to track your customers and your sales is necessary to maintain your sales records. Bookkeeping Systems QuickBooks is the most commonly used computer bookkeeping system available.  You can use QuickBooks to invoice, track sales,...

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Developing Your Sales and Ordering Material

May 5, 2009
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Nothing sells your product better than putting your gift item into the hands of a store buyer!  But in this world of multi-tasking, using written material is a must. Sales material for the retail store buyer is very different from the color brochure you may hand out to consumers.  Stores buyers want to know...

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Developing Delivery Systems

April 22, 2009
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Determining how you will get your products to the retail outlets is often an overlooked point in the wholesale sales system.You can give a perfect presentation to new store buyers, but if you have not worked out a delivery system, your products will never make it to the shops! Even though this point is...

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Typical Payment Terms to Expect When Wholesaling

April 15, 2009
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Typical standard payment terms for selling to gift stores is Net 30 days.  In other words, you deliver or ship your products and in 30 days the retailer will pay for the order.  Originally, Net 30 terms are used so the retailer to have time to sell some of your products before needing to...

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Developing a Wholesale/Retail Price Structure

April 8, 2009
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A few years back my candle maker I was representing in my business retired and I was looking for a new company to replace her.Several different candle companies contacted me, so the prospects looked good.But when I asked each of these candle makers to send me a wholesale/retail price sheet, I was shocked by...

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