Category: Selling to Retailers

Gift Marts and Showrooms

Gift marts and showrooms are very different from gift shows as they are accessible all year-long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and…

How Do Sales Reps Work?

The holiday season is an incredibly busy time for us — and probably you.  So in lieu of writing a brand new post, I want to post excerpts from one of my most read articles: WHAT ARE SALES REPS (representatives)?…

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…