Category: Selling to Retailers

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Contacting Buyers Often Enough?

Short answer to the question “Am I contacting buyers often enough” is probably no. I, like most new producers and sales people, thought that contacting buyers frequently was equal to the unwanted door-to-door visits from religious organizations!  Not true, in…