Category: Selling to Retailers

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Contacting Buyers Often Enough?

Short answer to the question “Am I contacting buyers often enough” is probably no. I, like most new producers and sales people, thought that contacting buyers frequently was equal to the unwanted door-to-door visits from religious organizations!  Not true, in…

Dealing with Difficult Customers

Dealing with difficult customers is part of having and doing business with the public.  There is no way around it  — we all have horror stories concerning difficult customers.  I have a few concerning difficult vendors as well!! Sometimes, for…