I was recently reminded by my business friends, Mckenna Hallet and Carolyn Edlund about the importance of Creating Partnerships with Your Retailers. (NOTE: We talked a bit about this in one of my recent post: Selling Wholesale vs. Selling to…
Category: Selling to Retailers
Selling Wholesale vs. Selling to End Consumers
Most craftspeople I have dealt with via my sales rep business or my consulting business have started their business selling directly to end consumers via craft shows, farmers markets or online marketplaces. Selling to end consumers is an excellent way…
Is Consignment a Good Idea?
Decided whether Consignment is a Good Idea for your products is a personal decision you need to make as a professional craftsman or artisan. Personally, I tell folks to avoid it, but is this good advice? Ironically, while researching the…
Incentives for Buyers to Buy Now
One of the hardest obstacles to overcoming when selling to retailers is convincing them to buy TODAY, rather than waiting until they have time to ‘think about it’ ….. One of the worst thing you can do during a sales…
Exhibiting and Marketing at a Wholesale Trade Show
Exhibiting at a Wholesale Trade Show can become a huge income boast to your business and your product line. Unfortunately, “build it and they will come” does not apply to Wholesale Trade Shows. Effective Exhibiting and Marketing at the Trade…
Lost Wholesale Accounts
Wholesale accounts sometimes come and go. Lost Wholesale Accounts is not uncommon, but can be salvaged with a little extra work. Often, most wholesale accounts are lost because follow up was not up to par. Your products may have sold…
“Selling to Retailers Made Easy” FREE Webinar
Are you looking to build or expand your wholesale business, and don’t know where to go from here? On April 17, at noon (PDT), I will be featured on Meylah webinar series — sharing tips and strategies on selling wholesale…
Following Up After a Trade Show
If you think that you will write most of your orders during a Trade Show, think again!! Most of your orders will come AFTER the show is over and you are back in your office. Although some buyers know exactly…
Getting Over Your Fear of Selling to Retail Stores
Fear is one of the biggest cripplers of business! Getting Over Your Fear of Selling to Retail Stores is critical if you are going to be success in the wholesale arena. When I first started selling to retail stores, I…
When to Email and When to Call
I love the internet and especially love to communicate via email. Busy as I am some days, the phone can be annoyance whereas, I can read and answer emails much more efficiently when I am not so slamed. And I…
Wholesale Pricing 101
Taking the step from retailing to wholesaling your products can be a big step — but not if you have your Wholesale Pricing researched and in place FIRST! Personally, I have written numerous posts (see links below) and have published…
Shipping Discussion on the Mastermind Group
Our Selling to Retailer’s Mastermind group generates a lot of discussion around issues that producers deal with daily. I would like to share one of our Shipping Discussions on the Mastermind Group that took place last year, right before the holiday season.