Category: Selling to Retailers

Why You Should Hire Sales Reps?

Original Article Written By Carolyn Edlund Many creative entrepreneurs would jump at the chance for a sales representative to take their product line on the road and sell wholesale into retail stores. What an opportunity! Or is it? Having a…

Closing the Sale with Gift Buyers

Talking about products and taking an order are two distinct different functions.  Most sales people give professional presentations, but forget ask for the order!  If you don’t ask the buyer if they would like to order product X today, most…

Margins Vs. Mark Up

When working with new producers, I notice there are many questions around margins and mark-up. Many people are confused, and use the terms interchangeably, but there is a difference. Mark-up is how much a retailer “marks up” a product from…

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Will My Products Sell?

Last week I received an email for a producer asking me if I thought her product would sell.  Since this is a question on most producer’s minds, I thought I would share our communications. Her note said: I have a…

Gift Marts and Showrooms

Gift showrooms are very different from gift shows as they are accessible all year long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and producers)…