Category: Selling to Retailers

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Will My Products Sell?

Last week I received an email for a producer asking me if I thought her product would sell.  Since this is a question on most producer’s minds, I thought I would share our communications. Her note said: I have a…

Gift Marts and Showrooms

Gift showrooms are very different from gift shows as they are accessible all year long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and producers)…

Wholesale Gift Show Fees

Wholesale Gift Shows are not for amateur producers or hobbyists.  The cost alone can scare away anyone who is not serious about the process or potential opportunity.  Depending on what area of the country the show is held, booth fees…