Category: Selling to Retailers

Gift Marts and Showrooms

Gift marts and showrooms are very different from gift shows as they are accessible all year-long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and…

How Do Sales Reps Work?

The holiday season is an incredibly busy time for us — and probably you.  So in lieu of writing a brand new post, I want to post excerpts from one of my most read articles: WHAT ARE SALES REPS (representatives)?…

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…