Category: Selling to Retailers

Gift Shop Buyers Want Unique Products

Gift and independent retail stores, unlike big box stores (i.e. Wal-Mart, Costco, etc.) or grocery stores, prefer new and unique products.  They are not interested, necessarily, in a “proven product” that has great sales volume, but would rather buy locally-made…

Create: What You Love or Best Sellers?

I managed a consignment woodcrafters co-operative in the late 1990s.  Since I find wood crafts so intriguing, I loved being surrounded by and selling the beautiful, often one-of-a-kind, creations designed by our woodcraft consignees.  And I enjoyed sharing the uniqueness…

Getting More Orders

Getting buyers to place that first order is just the beginning of selling to retailers.  What can we do to get more orders? First, we have talked about some of the necessary steps when presenting to buyers to place the first…

All About Line Sheets

Every product based business needs a Line Sheets, Catalogs and/or Sales Flyers for their business. So, first,  what is the difference between them? Catalogs are usually color brochures in a catalog format of all your products and options.  Catalogs are…

Finding Wholesale Buyers

Personally, when I was a traveling road rep, I found most of my perspective wholesale  buyers by one of two methods: Cold calling stores while traveling through towns Receiving referrals from my vendors Finding wholesale buyers was not difficult when I…