Category: Selling to Retailers

What is a Manufacturer’s Sales Representative?

A Manufacturer’s Representative, also called manufacturer’s agent, manufacturer’s rep, sales representative, or sales rep – or more commonly, just “rep” – is a self-employed salesperson who contracts direct selling and marketing services to one or more related, but normally non-competitive,…

When Gift Buyers Don’t Buy

Sometimes gift shop buyers don’t buy products!  No matter how great and unique your product is or no matter how professional your packaging and presentation is, there will be times when you won’t even be able to interest a buyer…