When making your first (and subsequent) wholesale sales call, you want to define your wholesale terms in an easy precise manner. You don’t want your potential customers to be confused or misled causing a stumbling block to ordering from you…
Nothing sells your product better than putting your item into the hands of a store buyer! But in this world of busy people, and the cost of samples, using written sales materials is still a must. So what are the…
Over the last several years, email became the most common way to contact buyers. It is quick, efficient, and cost-effective. But is it the best way, now, to contact buyers? What about using mailers instead? Using snail mail can offer…
If you missed my Six Wholesale Systems webinar on Friday, you still have the opportunity to benefit from the Focused 1-on-1 Coaching programs I introduced! (Note: You can sign up to receive the webinar replay and the free mini eguide…
The best marketing tools you can use in your wholesale business are your sales materials such as line sheets, catalogs, and order forms. I frequently used Line Sheet Order Forms which are a hybrid of all three marketing pieces. What…
One of the best ways to develop credibility for your company and your products is to share testimonials from satisfied customers on your website. According to Carolyn Edlund, Artsy Shark website: Testimonials are positive, unbiased statements made by real people…
If you plan to change your product line, this is the time to do it. With the holiday buying season just starting, you don’t want to clutter up your line sheet with a listing of stuff that is obsolete or…
When you develop a product or product line, keep in mind your exact customers that will buy your items. One lesson I learned early on as a new sales rep was that I could not sell a product to a…
As a former road rep, I sold nearly exclusively from sales flyers. My flyers typically showcased the products, pictures, pricing, and terms. In most cases, I kept samples in my car, but seldom needed to show them to the buyers.…
Every product based business needs a Line Sheets, Catalogs and/or Sales Flyers for their business. So, first, what is the difference between them? Catalogs are usually color brochures in a catalog format of all your products and options. Catalogs are…
Along with our week’s post on photos, I would like to post an original article written by my husband, Malcolm, and added to pages 32-33 of our Complete Guide for Selling to Gift Shops …. QUALITY PHOTOS of your products…
During my years as a sales rep, traveling all over Idaho, into Montana and Oregon, I did most of my selling out of a ‘pitch book’. If you are not familiar with a ‘pitch book’ is contains pictures, sales flyers…