Pricing your products
In Part One of this topic on Product Pricing Analysis, we talked about Pricing Analysis based on cost. Now, we are going to pursue Market Pricing Analysis and how you reconcile both analyses to come up with your pricing. ‘Market’…
Over my years selling gift products, one particular area critical to wholesaling that producers often misunderstand the importance of product pricing analysis. Finding an appropriate pricing schedule for the wholesale market needs to start with a detailed analysis. First, Start…
If you missed my Six Wholesale Systems webinar on Friday, you still have the opportunity to benefit from the Focused 1-on-1 Coaching programs I introduced! (Note: You can sign up to receive the webinar replay and the free mini eguide…
Reasons Why Store Buyers Might Reject Handmade Products So you are looking to jump into the wholesale arena with your handmade products. Congratulations on your move to a new sales venue with your business! But before you rush into the…
Correct pricing seems to be a challenge to many producers. When asked how to price products, I typically tell artisans and professional crafters to start with the following simple formula to develop your wholesale/retail pricing: Cost of Goods (as listed…
NOTE: The following is an updated version of one of my most popular articles: A few years back the candle maker I was representing in my business retired and I was looking for a new company to replace her. Several…
I recently responded to a gal on a Facebook group who was looking for advice on developing wholesale pricing for her products. Although the question was reasonable, many of the answers surprised (and nearly horrified me). The gal was told…
With everyone I coach, I tell them they need to set up their wholesale system before they even consider approaching their first retail buyer. Even if you are on the fence about selling wholesale, you still might think about what…
New wholesalers don’t seem to charge enough for their products! Of course, this is not true for everyone, but I see it too often (and can tell you some horror stories of dealing with producers who low-balled their product, then…
I hate to see professional crafters and artisans turn away from selling wholesale because they do not have enough of a profit margin to make it worthwhile to sell to retailers.? Of course, this is a valid concern, but there…
After the holidays is the time that many businesses re-evaluate their goals and plans for the next year. Pricing techniques are at the top of the list for 2017 planning. I am already getting questions from readers about appropriately pricing …
A series of Business Tips from the book: How to Price Crafts and Things You Make to Sell by James Dillehay As new craft sellers, we tend to under value our work and consequently under price our products. — James…