Category: Pricing Your Products

Pricing your products

Effective Pricing Techniques

After the holidays is the time that many businesses re-evaluate their goals and plans for the next year. Pricing techniques are at the top of the list for 2017 planning.   I am already getting questions from readers about appropriately pricing …

Wholesaling vs. Discounting

Do you ‘discount’ your product pricing to arrive at your wholesale price?  I know many feel this is the best way to come up with wholesaling pricing. But there are several reasons why this is not an effective: Pricing should…

How Stores Price Your Products

We have talked extensively, in past articles, about pricing your products. But we have never really talked about how stores price your items. Simple formula:  Retailers take your wholesale price and double it to arrive at a retail price.  This…

Wholesaling Myths

If you plan to grow your business, wholesaling your products is the way to go.  Instead of selling one or two items, you can sell dozens at a time. But there are lots of issues that professional crafters, artisan and…

“How to Price Crafts”

I just finished reading one of the best books I have ever read on pricing your products:  How to Price Crafts by James Dillehay. James Dillehay, who is the author of several books, has more than 25 years experience as…

Developing Your Pricing Formula

Pricing is an on-going task of researching and tweaking to develop your final calculations.  Appropriate pricing is probably the most important and (often) overlooked component for selling your products. A simple pricing formula is the following:  Cost of Good X 2 = Wholesale Cost…