Category: Pricing Your Products

Pricing your products

Are Your Prices Unrealistic?

Carolyn Edlund, the Artsy Shark, writes for the artisan community on pricing products realistically.  She shows the downfall of both pricing extremes:  pricing too high and pricing too low.  In her post, she sites additional articles that share wonderful information…

Margins Vs. Mark Up

When working with new producers, I notice there are many questions around margins and mark-up. Many people are confused, and use the terms interchangeably, but there is a difference. Mark-up is how much a retailer “marks up” a product from…