Category: Product Saleability

Gift Shop Buyers Want Unique Products

Gift and independent retail stores, unlike big box stores (i.e. Wal-Mart, Costco, etc.) or grocery stores, prefer new and unique products.  They are not interested, necessarily, in a “proven product” that has great sales volume, but would rather buy locally-made…

Create: What You Love or Best Sellers?

I managed a consignment woodcrafters co-operative in the late 1990s.  Since I find wood crafts so intriguing, I loved being surrounded by and selling the beautiful, often one-of-a-kind, creations designed by our woodcraft consignees.  And I enjoyed sharing the uniqueness…

Know Your Product Niche

One of the biggest mistake new product makers believe is that EVERYONE is their market!  Well, even if you make toothpaste (that everyone uses), your niche is still not everyone! So one of the most important steps in marketing your…

Is Consignment a Good Idea?

Decided whether Consignment is a Good Idea for your products is a personal decision you need to make as a professional craftsman or artisan.  Personally, I tell folks to avoid it, but is this good advice? Ironically, while researching the…