Category: Product Saleability

Know Your Product Niche

One of the biggest mistake new product makers believe is that EVERYONE is their market!  Well, even if you make toothpaste (that everyone uses), your niche is still not everyone! So one of the most important steps in marketing your…

Is Consignment a Good Idea?

Decided whether Consignment is a Good Idea for your products is a personal decision you need to make as a professional craftsman or artisan.  Personally, I tell folks to avoid it, but is this good advice? Ironically, while researching the…

Wholesaling One-of-a-Kind Products

Many professional crafters and artisans pride themselves on making one-of-a-kind creations.  Beautiful thought if you plan only to sell retail, but how do you translate one-of-a-kind products into products for wholesaling? I did a bit of research and came up…

Will My Products Sell?

Last week I received an email for a producer asking me if I thought her product would sell.  Since this is a question on most producer’s minds, I thought I would share our communications. Her note said: I have a…

When Gift Buyers Don’t Buy

Sometimes gift shop buyers don’t buy products!  No matter how great and unique your product is or no matter how professional your packaging and presentation is, there will be times when you won’t even be able to interest a buyer…