Category: Sales Call Prep

Wholesaling to Large Retailers

Wholesaling to large retailers uses a different strategy than selling to smaller independent stores.  It was fairly easy for me, during my road rep days, to visit a store and connect with the buyer on the spot. Larger retailers, in…

Creating Effective Line Sheets

As a former road rep, I sold nearly exclusively from sales flyers.  My flyers typically showcased the products, pictures, pricing, and terms.  In most cases, I kept samples in my car, but seldom needed to show them to the buyers.…