Over the last several years, email became the most common way to contact buyers. It is quick, efficient, and cost-effective. But is it the best way, now, to contact buyers? What about using mailers instead? Using snail mail can offer…
With all the phone conversations we have with potential buyers, we need to look at how to make a perfect follow up sales call. Before you read this article, you may want to check out the following tips on making…
Sales calls can seem to be challenging. Talking to a complete stranger over the phone can feel intimidating. I found an article by Jack Virag posted on Nutshell which lines out some good tips on what to avoid during sales…
Fear of rejection is probably one of the biggest obstacles to creating your dream products and/or business. But, instead of hiding from the fear, let’s look at learning from rejection. Here are some of the things I have learned, as…
Overcoming buyer rejections when trying to make sales during these times can be challenging. Many retailers are cutting back or even closing their businesses. It may not seem like now is a good time to promote your products. But on…
In wholesaling to retailers, the money is in landing the re-orders! Sure, developing your relationship with the store buyer and getting that first order is important, but the real money is made with subsequent re-orders. Wholesale in a Box agrees…
With the holiday selling season upon us, getting buyers to open your emails becomes critical to successful 4th quarter sales. Make that first impression as attention-grabbing as possible. One of the ways to do this is to create a subject…
You’ve got all your sales materials together and sent out to your respective buyers. Congratulations! But maybe you are hearing no response from the buyers. Why are buyers not responding to your beautiful flyers or your fast-selling product? There are…
Early in my sales rep career, I latched on to any book on sales that I could find. One of my favorites is (still) “The One Minute $ales Person” by Spencer Johnson. Following are my favorite tips from his book:…
I find that most crafters just don’t like to sell. They love to create, but when it come down to going out and pitching their wonderful creations to retail buyers, they freeze up. Believe it or not, even as ‘seasoned’…
As a wholesaler who sells to retailers, finding new stores is always a task to implement on a regular basis. But what about the wholesale accounts you already have? The value of a repeat customer — especially a wholesale customer…
The most effective way to contact buyers is through personal one-on-one appointments. Traveling sales reps, trade show reps and gift mart reps typically use a variation of this approach. But for the rest of us, this is not always the…