Category: Sales Communications

Wholesale Prospecting Tips 101

Prospecting for wholesale accounts is a methodological process that can be learned.  As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…

Follow Up to Complete the Sale

Over the years, I have written several articles suggesting follow up systems to use with buyers after a presentation.  Follow up is probably the most important step is when selling to retailers. Here are the best tips from my article: Follow…

Crafting Email Pitches

Emailing is a necessary and wonderful tool for contacting buyers to pitch your products.  But what do you say and how can you craft good email pitches that will gain attention from buyers? Sound challenging or difficult?  Not really. First…

The Perfect Email Pitch

Email has changed the landscape of sales.  Even a little as five years ago, I was driving to make sales — going from city to city, visiting store by store. Nothing wrong with that!  Face-to-face sales presentations are still the…

Emailing Store Buyers

Emailing store buyers is the next step in email marketing.  If you have a blog or customer newsletter in place, you might want to start setting up a wholesale buyer list. Personally, I have never started a email campaign to…