Category: Salesmanship

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Being too Pushy?

We all ask this question, one time or another, when working with stores buyers:  Am I being too pushy? I’ve worked in sales, on and off, since I was 10 or 12 years old.  In order to succeed in sales,…

Reasons Why Buyers Say No

If you have spent much time selling, you probably already know that a “No” from a buyer may or may not really mean no. During a buyer’s busy work schedule, talking to many sales people, sometimes saying no really means…

How Many Choices are Too Many?

Sometimes too many choices can overwhelm your customers. Don’t understand?  Let me give you an example: A few years back, I represented a company that made ‘berry’ products (very big in Idaho).  When she first started out, she exhibited in…