Category: Salesmanship

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Being too Pushy?

We all ask this question, one time or another, when working with stores buyers:  Am I being too pushy? I’ve worked in sales, on and off, since I was 10 or 12 years old.  In order to succeed in sales,…

Reasons Why Buyers Say No

If you have spent much time selling, you probably already know that a “No” from a buyer may or may not really mean no. During a buyer’s busy work schedule, talking to many sales people, sometimes saying no really means…