Category: Salesmanship

Women in Business

Yesterday, I attended the 2018 ‘Women in Business’ Expo sponsored by the local joint Chamber of Commerce in my area. Being a sparsely populated area, the attendance was about 100 woman (include a few brave men) — most who were…

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…