Category: Salesmanship

Reasons Why Buyers Say No

If you have spent much time selling, you probably already know that a “No” from a buyer may or may not really mean no. During a buyer’s busy work schedule, talking to many sales people, sometimes saying no really means…

How Many Choices are Too Many?

Sometimes too many choices can overwhelm your customers. Don’t understand?  Let me give you an example: A few years back, I represented a company that made ‘berry’ products (very big in Idaho).  When she first started out, she exhibited in…

Follow Up to Complete the Sale

Over the years, I have written several articles suggesting follow up systems to use with buyers after a presentation.  Follow up is probably the most important step is when selling to retailers. Here are the best tips from my article: Follow…

What is Selling?

Nearly everything we do in life involved some level of selling.  We “sell” ourselves to a potential employee when we go to an interview; we sell ourselves to the member of the opposite sex when we start a relationship; and…