I love Jane Button from Creative Product Blueprint signage and show booth design *rant*. Honestly, I thoroughly enjoy all her *rants* — which are right on target — probably why I like them so much! The following is her reaction…
Recently, a producer, planning their winter wholesale trade shows, asked the following question about wholesale trade show sales materials: 3,000 buyers are listed as attendees to the Trade Show this winter. Based on the number of buyers attending, how many…
Lots of work goes into setting up and running a retail or wholesale show booth. All the products need to be produced ahead of time; flyers, newsletter, business cards that need to be printed and distributed; and getting your booth…
Trade Shows are fun, but they are also a lot of work! But, believe it or not, the real work starts after the show is over and you are back in your office. And this is the place most exhibitors…
Exhibiting in Trade Shows is not for the faint-at-heart. Travel to and from the show, shipping products in, lodging and meals are expensive enough — and that is before you calculate the actual booth fees! On the other hand, exhibiting…
Gift marts and showrooms are very different from gift shows as they are accessible all year-long. Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and…
Deciding to exhibit in Wholesale Trade Shows may be one of the biggest decisions you make with in your product based business. Doing a trade show involves serious commitment of time and resources, and is not to be considered lightly.…
If you read my articles regularly, you know I talk lots about following up. I learned this trick very early as a sales rep because when I worked with my customers on a regular basis, I found that if I…
With the American Made Show at the Dallas Market Center coming up June 25-28, I took a bit of time out of Wendy Rosen’s busy schedule to do a short interview. If you are not familiar with this show, the…
Now is the time to prepare for the spring/summer trade shows. If you plan to exhibit, I hope you have done all the registration work, but then what? Even if you put together the best looking booth with wonderful products…
As a continuation of our article on Trade Shows, I have a short interview with a gal I have worked with for many years. Caroli, owner of The Rose Lady, makes most of her sales via Trade Shows. She travels…
Many producers and rushing to get ready for the annual or semi-annual wholesale trade shows in their area. Exhibiting at trade shows are not for the faint at heart! They take lots of time and planning before registering for the…