Category: Wholesale Trade Shows

Trade Show Follow-Up

Trade Shows are fun, but they are also a lot of work!  But, believe it or not, the real work starts after the show is over and you are back in your office. And this is the place most exhibitors…

Gift Marts and Showrooms

Gift marts and showrooms are very different from gift shows as they are accessible all year-long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and…

Exhibit in Trade Shows?

Deciding to exhibit in Wholesale Trade Shows may be one of the biggest decisions you make with in your product based business.  Doing a trade show involves serious commitment of time and resources, and is not to be considered lightly.…

Preparing for Trade Shows

Now is the time to prepare for the spring/summer trade shows.  If you plan to exhibit, I hope you have done all the registration work, but then what? Even if you put together the best looking booth with wonderful products…

Trade Shows Update

As a continuation of our article on Trade Shows, I have a short interview with a gal I have worked with for many years.  Caroli, owner of The Rose Lady, makes most of her sales via Trade Shows.  She travels…

Discounting Your Products

Using discounts can be a good or bad tool depending on how you use it. Over the years as a sales rep, I have heard lots of different reasons why producers wish to discount their prices: Because raw materials and…

Do You Have a Show Kit?

One of the most important steps in exhibiting at shows is pre-planning.  There are emails, notices, and postcards to get out to your customers and potential customers.  But this is a different subject than I plan to address today. NOTE:…