Category: Working with Buyers

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Contacting Buyers Often Enough?

Short answer to the question “Am I contacting buyers often enough” is probably no. I, like most new producers and sales people, thought that contacting buyers frequently was equal to the unwanted door-to-door visits from religious organizations!  Not true, in…

Wholesale Prospecting Tips 101

Prospecting for wholesale accounts is a methodological process that can be learned.  As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…