Category: Working with Buyers

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Sales Presentation Follow Up

Following a sales presentation and/or order, make sure to always thank the buyer for their time.  Even if they did not purchase your product, a gracious gesture will leave the buyer with good feelings about you!  Next time you visit…

How to Find Gift Stores

A reader emailed me a few weeks back asking how to find stores to buy their line of greetings cards. After replying to his email, I realized there are probably more producers out there asking the same thing. So, here…

Working with Gift Store Buyers

Once you have gotten all your tools and information together, it is time to plan your visits to your potential gift store  buyers.  Working with buyers and making your first sale can be very exciting! The information we will addressing…