Category: Working with Buyers

Closing the Sale with Gift Buyers

Talking about products and taking an order are two distinct different functions.  Most sales people give professional presentations, but forget ask for the order!  If you don’t ask the buyer if they would like to order product X today, most…

Margins Vs. Mark Up

When working with new producers, I notice there are many questions around margins and mark-up. Many people are confused, and use the terms interchangeably, but there is a difference. Mark-up is how much a retailer “marks up” a product from…

Defining Selling Seasons

The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity…

Sales Presentation Follow Up

Following a sales presentation and/or order, make sure to always thank the buyer for their time.  Even if they did not purchase your product, a gracious gesture will leave the buyer with good feelings about you!  Next time you visit…

How to Find Gift Stores

A reader emailed me a few weeks back asking how to find stores to buy their line of greetings cards. After replying to his email, I realized there are probably more producers out there asking the same thing. So, here…