Rules for Target Marketing

May 17, 2012
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Rules for Target Marketing

The Mogul Mom posted an article by Dawn Martinello on The 3 Rules of Target Marketing that sums up some very important points that each business person need to be examine for their business.  Too often, we are way too broad with your idea of our target market. Dawn shares with us a great...

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Pinterest for Your Business?

May 12, 2012
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Pinterest for Your Business?

If you have been following the controversy over Pinterest and you are reluctant to try it, you are not alone!  I have featured a couple posts about Pinterest on this blog, but I especially like the comments and references in the following article posted...

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Taking Your Hobby to a Business

May 11, 2012
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Taking Your Hobby to a Business

I quit my job as a book store manager with a large chain store in 2000 — nearly 12 years ago!  A change that was one of the scariest things I had done for a long time — but looking back, it was one...

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Ready for the Inner Circle? Launching Wednesday ….

May 6, 2012
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We are launching our first ever, membership program, on Wednesday, May 9, at the end of our free webinar on “Working With Independent Sales Reps!” By signing up at...

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When Does a Hobby Become a Business? Part Two

May 6, 2012
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When Does a Hobby Become a Business? Part Two

After I wrote my first post on this top,  When Does a Hobby Become a Business, I was sharing insights received from a LinkedIn Group called Arts and Crafts...

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Selling to Chain Stores and Large Retailers

May 2, 2012
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Selling to Chain Stores and Large Retailers

Carolyn Edlund, author of the Artsy Shark blog and website, is writing an informative series of articles on Selling to Chain Stores and Large Retailers.  Excerpt from part one:...

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When Does a Hobby Become a Business?

April 30, 2012
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When Does a Hobby Become a Business?

While checking out some of the industry groups and lists I participate in, I found this question posed by Ellen: When do/did you start seeing a (your) hobby business...

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Thinking Outside the Box with Your Business

April 24, 2012
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Thinking Outside the Box with Your Business

With all the challenges to product based companies, we all need to learn to ‘Think Outside the Box’ with Our Business.  Some of the old methods and tips no...

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Tips for Working with Wholesale Buyers

April 18, 2012
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Tips for Working with Wholesale Buyers

The Art Business Institute shares a wonderful article on Tips for Working with Wholesale Buyers. The eight tips below are an excellent guide for understanding where buyers are coming...

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Buyers Market Wholesale Show Feedback

April 16, 2012
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Wonderful news from Rebecca Mercado, show director for the Buyers Market of American Craft!  The Art Business Institute asked Mercado to share her insights after the Buyers Market show...

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Private Label Marketing

April 6, 2012
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Some tips from Don Debelak, author of One Stop Invention Shop Blog on Private Label Marketing. Although Don writes mostly to product inventor’s, his information can be used in...

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Are You Sabotaging Your Business?

April 3, 2012
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Unfortunately, many of us are sabotaging our business without realizing it!  One of my favorite websites, Mogul Mom, features an article by Anne Samoilov on the topic. She lists...

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