If you don’t know the answer to this, or if you are unsure, you need to read this article. The sad story from Handmadeolgy does not list an author, but I would like to give him/her credit for being honest and sharing their misfortune with the crafting world. Consider this a wake up call...
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Webinar starts in a few hours: Product Marketing Q&A
We’ve contacted you 2 – 3 times about the charter launch of Andreea Ayers ground-breaking “PRODUCT MARKETING BREAKTHROUGH” program! Last chance…PMB is about to CLOSE, midnight, Monday, January 23. This will be YOUR last opportunity to see Andreea’s four free content videos on product marketing, and have the option of registering for her full...
Approaching Sales Representatives
Once again, Don Debelak, has posted an informative article on approaching sales representative to sell your products. Don works mostly with inventors of consumer products, but most of information he shares is basic to any group of products. A couple points concerning the gift market that is different from his market: A sales rep...
Announcing: Product Marketing Breakthrough is OPEN!
Greetings! We sent out a couple notices previously about Andreea Ayers brand, spankin’ new, “Product Marketing Breakthrough” six-week training program! Her free introductory content videos are now all online – AND THE PROGRAM IS TAKING OPEN ENROLLMENT FOR JUST A FEW MORE DAYS (or until she reaches the cap of 100 students) for her...
Andreea’s Product Marketing FREE Video #3 is Available
Just over a week ago, I sent you information on Andreea Ayers exciting new PRODUCT MARKETING videos. The response is OFF THE CHARTS! I hope you enjoy watching!! These are NEXT LEVEL marketing presentations, to complement the ‘Selling Wholesale to Gift Shops’ E-Guide I sell. Just a reminder, Andreea’s video #3 came out yesterday....
Consignment Selling, Wholesaling and Drop Ship Sales
Selling through consignment, wholesaling or drop shipping is three of the ways you can sell your products to various retail outlets. But what does each of them mean and how do they work for your business? Andreea Ayers has compiled a list of pros and cons for all three selling methods which should help...
How to Get Your Products in Stores
As the end of the year is quickly approaching, it made sense to post one of Heather Allard, better known as The Mogul Mom, top posts from 2011! Heather outlines 7 critical steps for every producer to follow when trying to wholesale your products. She is right on target with her advice! If...
Content-Rich Product Marketing Video Series for FREE!
Greetings to my “Selling to Gift Shops” readers! I would like to announce a special opportunity that may be the most important thing you do for your business in 2012! My friend Andreea Ayers – an expert in product marketing – is offering a four-part video training series that will greatly benefit you. (PS...
Are Your Prices Unrealistic?
Carolyn Edlund, the Artsy Shark, writes for the artisan community on pricing products realistically. She shows the downfall of both pricing extremes: pricing too high and pricing too low. In her post, she sites additional articles that share wonderful information for determining effective pricing on artisan’s work. Overpricing Many years ago, a certain art...
Happy Holiday Season!
Wishing all my readers a very Merry Christmas and a Happy New Year ! Best to a wonderful year in 2012!! Sandy and family
Marketing Tactics for Producers
Don Debelak shares three marketing techniques to marketing your products: Identifying the right target market Generating quick sales Creating a strong market presence Although Don focuses on inventors, his tips and advice are timely for any company looking to market their products. Identifying the right target market can often be the difference between success...
New Ways to Sell Your Products Using Press Releases
Andreea Ayers, business and marketing woman turned entrepreneur, shares her new twist on using press releases. Her advice is very pointed and timely for working with folks in the media. Note her checklist at the bottom of her article! Why I ditched the press release… and what I do instead by andreeaayers on June...
How to Find, Recruit and Manage Sales Reps EGuide!
Complete E-Guide for Selling to Gift Shops
Most Popular Articles
Over the years, some articles from this site have become more popular than others. These articles are all collected on one Squidoo Page:
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