Andreea Ayers, business and marketing woman turned entrepreneur, shares her new twist on using press releases. Her advice is very pointed and timely for working with folks in the media. Note her checklist at the bottom of her article! Why I ditched the press release… and what I do instead by andreeaayers on June...
How Do I Sell a Product
Before setting out to sell your newest creation, it is important to take time to thinking about your ‘sales plan’… or developing your Unique Selling Proposition (USP). Karen Waksman, About.com – Wholesale Guide has written an excellent article on the subject … The most commonly asked question I receive is how do I sell...
Selling to Catalogs
Selling your products through catalogs is another venue for producers to pursue for growing their business. Don Debelak, from One Stop Invention Shop gives us some excellent tips in how to go about approaching and listing your products in catalogs in his post: Mail order catalogs have long been one of the top ways...
Custom WordPress Themes for Your Blog
I have received several questions from friends and readers about my blog(s) and the various theme I use. Currently I have three blogs: GiftRepSandy International Wild Huckleberry Lovers Association Selling to Gift Shops (This one!) When I first started this blog (Selling to Gift Shops), I was very new at blogging and spent HOURS...
Special Announcement
Greetings to anyone and everyone interested in wholesaling! COMING SOON: In conjunction with our Selling to Retailers initiative, Niche Innovation will be offering an exclusive membership opportunity in early December to all producers, manufacturers, professional crafters, importers, and anyone else interested in expanding their wholesale business. We will be kicking this off with a...
Improve Customer Service with a Toll-Free Phone Number
Purchasing an 800 toll-free phone number system is one of the best investments I have made for my business. I have used my toll-free number for my sales rep business, for our production company and, now, for my consulting business and companion website! I would recommend that any serious professional crafter, manufacturer or producer...
Do You Have a Virtual Fax System?
Many folks assume email and toll-free phone numbers have killed faxing. Not true!! Many businesses still use faxing for a number of different reasons. Because it has always been done that way Because some business owners would rather see a hard copy than read a document on their computer Believe it or not, some...
Selling Your Products to Big Box Stores Like Costco
Original Article Written By Tanya Mannes, UNION-TRIBUNE STAFF WRITER Date: July 29, 2010 SAN DIEGO — If you want to sell your products through Costco, be prepared to offer top-of-the-line merchandise that can generate a minimum of $500 to $1,000 per week in sales per warehouse. Those rules apply whether you are selling family-recipe...
SHOWTIME! Guide to Gift Show Success
Meryl Hooker and Rob Fortier (“Pushing the Envelope”) have done it again with their newest book: Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success. As a follow up to their first book, “Pushing the Envelope” which outlines how to find and work with sales reps, SHOWTIME focuses on the ins...
Are Major Retailers Worth Pursuing?
Original Article Written by Megan Auman I often hear designers talk about wanting to see their work in major chain stores. It’s an understandable goal. Who wouldn’t want to see their work on the shelves of their favorite major retailer? But it’s important to consider whether pursuing those stores is worth it from a...
Selling through Regional Trade Shows
Original Article Written by Don Debelak Inventors often start sales at small shows, or exhibitions, often directly to consumers to both test market their product or to generate some income. Small consumer shows have their advantages, but inventors are often better off concentrating on regional trade shows, which are shows targeted at retailers or...
Is is Bad When Everyone Thinks You’re So Wonderful?
Original Article Written By Samantha Bennett “I love your work…” “Wow, your life is so perfect…” “You changed my life…” Sounds great, right? All that praise and approval? Isn’t that just what you’ve always wanted? So why do you have a horrible, sinking feeling in your stomach? There are quite a few unexpected...
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