As a sales rep to the gift industry, I have experienced several interesting and crazy moments working with store buyers. For example, I found that it is not unusual to visit a store several times before a buyer would talk with me … and sometimes the reasons why would be very interesting!. One store...
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Uncensored Sales Strategies
Lets face it: Selling to gift shops or consumers involves selling!! Of course, selling has been my life most of the last several years … and longer. I made the rounds of selling Christmas cards when I was a kid, to selling high fashion when I was in college (I hated it, by the...
Barbara Brabec’s Homemade Money Books
One o my favorite craft business author …. Is Barbara Brabec! She has written half a dozen books on the craft business – some of the best available, in my opinion. According to her books, “Barbara Brabec, self-employed virtually all her adult life, is one of North America’s best known home-business writer. … Through...
Selling to Gift Shops Discussion Group
Greetings! I know it has been a long time since I posted. Summer has been busy with our typical summer wholesale and retail sales. Along with sales, we have been working on some additional updates and options to our Selling to Gift Shops E-Guide (Stay tuned for more details later in this month!) In...
Building Wholesale Websites, Part Three
Third installment on how to build a wholesale website: THE FOLLOWING PAGES YOU MAY OFFER IN THE GENERAL ACCESS AREA OF YOUR WHOLESALE WEB SITE, OR IN THE PASSWORD-PROTECTED AREA, AT YOUR DISCRETION 9. “HOW TO ORDER” PAGE. Offers an overview of the ordering process on the web site. Be as detailed as possible,...
Building Wholesale Websites, Part Two
Last post, we talked about the different components needed for a wholesale website. This post will continue with points 4-8: 4. “HOW TO USE THIS SITE” PAGE. Newcomers will need a place where you explain how to access the site by registering, and using the password system. 5. BUYER REGISTRATION and PASSWORD REQUEST FORM....
Building Wholesale Websites, Part One
Although many independent retailers (your primary wholesale customers) are a bit behind the curve when it comes to technology – even for browsing online, putting up a website with online ordering capacity for wholesale offers many advantages: • Your complete product catalog is on-line, where you may easily send customers . • You spend...
How to Present Wholesale Information On-line
If your retail website is already up and running, there are three options for listing and/or referring buyers to your wholesale products: 1. HARD COPY WHOLESALE INFORMATION WITH WEB LINK: Add a link on your retail site, to where retailers may download a wholesale Registration Form to fill out and submit, so they qualify...
Ask Your Questions Here!
Greetings, Many of the readers of my new e guide, The Complete Guide for Selling to Gift Shops, are emailing questions about the guide. For the convenience of all, please post your questions here and we will respond with a detailed answer. Thanks, Sandy
Wholesale vs. Retail Websites
More and more retailers prefer to shop and make wholesale purchases online. If you fail to address this opportunity, you are losing business … just like if you do not take credit cards. And increasingly, many stores feel slighted, or that you are not serious about wholesaling, if you don’t give them the same...
Sales Forcasting for Your Wholesale Gift Business
I recently got the following request for information from Debra, and thought some other people might be interested in this kind of information. Debra wrote: “Sandy, I just started reading your book and so far I am very excited. I am working with some friends that are starting a business and we want to...
Gift Marts and Showrooms
Gift showrooms are very different from gift shows as they are accessible all year long. Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and producers) offer their lines for sale. Some industries do not include a showroom element. Some,...
How to Find, Recruit and Manage Sales Reps EGuide!
Complete E-Guide for Selling to Gift Shops
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