Deciding to sell your products to gift stores can be overwhelming if you are not familiar to the roles and ‘players’ in the industry. For example, should you hire a sales rep or a wholesaler or a distributor to sell…
Suggestions for when Buyer don’t Buy
If, after reading through these points, you find your handcrafted item does not seem to measure up, don’t give up. You have several options: • Ask for feedback from the gift store buyers as to what would make your product…
When Gift Buyers Don’t Buy
Sometimes gift shop buyers don’t buy products! No matter how great and unique your product is or no matter how professional your packaging and presentation is, there will be times when you won’t even be able to interest a buyer…
Matching Your Product to the Gift Shops Motif
Another way to make your products more appealing to gift shop buyers is to make sure that your items fit the particular store’s motif. Like I have said before, gift shops are all different. Some specialize in a particular type…
Make a Professional First Impression
You can make and sell some of the hottest crafted item on the market, but if you or your presentation does not look professional, you are not likely to sell your products. Sounds harsh, but true! Gift buyers are approached…
Tips for Making your Products Appealing to Gift Buyers
Having appealing products to present to gift store buyers is, of course, a very important detail to consider when developing or expanding your products. All the work and effort in the world will gain nothing if your product is not…
Sales Presentation Follow Up
Following a sales presentation and/or order, make sure to always thank the buyer for their time. Even if they did not purchase your product, a gracious gesture will leave the buyer with good feelings about you! Next time you visit…
Making Appointments vs. Cold Calling
Cold calling a store is only one of the two different approaches in making a presentation to a buyer. You enter a store and ask to talk to the buyer without any pre-arranged appointment or notice. The other method is…
How to Find Gift Stores
A reader emailed me a few weeks back asking how to find stores to buy their line of greetings cards. After replying to his email, I realized there are probably more producers out there asking the same thing. So, here…