Greetings! I know it has been a long time since I posted. Summer has been busy with our typical summer wholesale and retail sales. Along with sales, we have been working on some additional updates and options to our Selling…
Building Wholesale Websites, Part Three
Third installment on how to build a wholesale website: THE FOLLOWING PAGES YOU MAY OFFER IN THE GENERAL ACCESS AREA OF YOUR WHOLESALE WEB SITE, OR IN THE PASSWORD-PROTECTED AREA, AT YOUR DISCRETION 9. “HOW TO ORDER” PAGE. Offers an…
Building Wholesale Websites, Part Two
Last post, we talked about the different components needed for a wholesale website. This post will continue with points 4-8: 4. “HOW TO USE THIS SITE” PAGE. Newcomers will need a place where you explain how to access the site…
Building Wholesale Websites, Part One
Although many independent retailers (your primary wholesale customers) are a bit behind the curve when it comes to technology – even for browsing online, putting up a website with online ordering capacity for wholesale offers many advantages: • Your complete…
How to Present Wholesale Information On-line
If your retail website is already up and running, there are three options for listing and/or referring buyers to your wholesale products: 1. HARD COPY WHOLESALE INFORMATION WITH WEB LINK: Add a link on your retail site, to where retailers…
Ask Your Questions Here!
Greetings, Many of the readers of my new e guide, The Complete Guide for Selling to Gift Shops, are emailing questions about the guide. For the convenience of all, please post your questions here and we will respond with a…
Wholesale vs. Retail Websites
More and more retailers prefer to shop and make wholesale purchases online. If you fail to address this opportunity, you are losing business … just like if you do not take credit cards. And increasingly, many stores feel slighted, or…
Sales Forcasting for Your Wholesale Gift Business
I recently got the following request for information from Debra, and thought some other people might be interested in this kind of information. Debra wrote: “Sandy, I just started reading your book and so far I am very excited. I…
“Newbie” Shares on Her Experiences at Wholesale Trade Show
Newbie show exhibitor (but experiences professional crafter/artisan), Kristen Stein, recently conducted a booth at the Buyers Market of American Crafters in Philadelphia, Pennsylvania. She shares her experiences in a five part series of posts on her blog, A Painting Day…