Did You See All 4 Product Marketing Breakthrough Videos?

I’m touching base to see if you had a chance to watch my friend Andreea Ayers’s free video training series, “Product Marketing Breakthrough: Proven Strategies to Grow Your Product Line.”

As you probably already know, Andreea has released Video #4 and opened her Product Marketing Breakthrough program for your immediate registration.

Andreea’s strategies are perfect for entrepreneurs who want to dramatically grow their product line, business and income in 2015 and are ready to take ACTION NOW!

When I see something that really works and know it can help product-based entrepreneurs dramatically increase their income from their product line or self-published book, I just have to share it.

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Andreea Ayers once pointed out that two qualities she’s noticed in those who succeed are the ability to fully commit to a decision and the ability to take action. It starts with the realization that NOW is the time to take action if you’re ever going to generate the level of success and income you’ve dreamed of.

For those of you who watched the videos, congratulations on taking the first step toward your success by learning free strategies you can implement right away to see immediate results in your business.

For those who haven’t seen the videos yet, here’s a recap.

In VIDEO #1, Andreea gives an overview of what it takes to be a successful entrepreneur, by pointing out the mistakes most new product based business make

In VIDEO #2, Andreea shares marketing strategies she usually only shares with her private coaching clients and the 4 “must have’ in your business to have a successful product line,

In VIDEO #3, Andreea talks about the three areas that most product based businesses struggle with: Your website, wholesale strategy and publicity,

In VIDEO #4, Andreea shares all the details of the Product Marketing Breakthrough Program, including testimonials from several of her past PMB clients.

If you haven’t seen the videos yet, there are only a few days left to watch them and register for her Product Marketing Breakthrough Program. They’ll be up until Thursday, February 5, midnight Pacific Time, when registration for the Product Marketing Breakthrough program closes.

Andreea is limiting the number of spots available in the program so she can give each participant much coaching and attention. So be sure to watch the videos soon so you don’t miss out, as spaces are filling up!

To watch the free training videos, click this link

I’d love to hear what you think of the videos once you see them.

Tips for Creating a Good Website

Creating a good website is much easier in the last few years than when I first got online in 1998.  At the time, I was working with a webmaster to design a site for local crafters.  Getting professional crafters to understand the importance of a web presence at that time nearly took an act of God!  And the programing …. well, thank goodness I had a webmaster.

Fast forward to 2002-3 when I created my own websites.  The template for my first site Tips for Creating a Good Websitewas a minor $750 purchase, plus $25 per month to maintain the shopping card (by the way, two of those original sites are still in operation).

Now, websites can be set up free or nearly free and the biggest issues today is how to create a GOOD website!

I have a few tips to share, but first I would like to list suggestions:

Here are the points in a nutshell:

  • Crawlability – make your website crawlable, view it in text browser. How does it look? Is it readable and well organized?
  • Sitemap – create a sitemap. A sitemap is a list of pages of a website that are accessible by web crawlers and users. It gives a comprehensive view of the structure of the website.
  • Content – good, properly written content. Don’t pad articles with unrelated content. The content should be relevant to your website in general and specifically to the particular article.
  • Marketing, promoting, optimizing – target your niche. Make them aware of what you have to offer.
  • Hooks – create newsletter, tutorial, specials…give people a reason to subscribe to your newsletter and return to your website.
  • Social Networking – use social networks such as Facebook, Google +, Twitter, LinkedIn etc, to tell others about your website and what you do.
  • Offer something interesting – in as much as it is possible, try to create a unique experience for your users.

Julian tips are exceptional for creating some real interest on your site.

I would like to add the following tips:

  1. Develop a list of key words and a few key phrases pertaining to your business and use them in your copy where appropriately.
  2. Use pictures and graphics where possible making sure to tag your pictures with your key words.
  3. Add a blog to your site or change/add new content on a regular basis.
  4. Offer occasional specials and promotions to attract new buyers and reward long time customers.
  5. Respond to any and all comments, questions, issues that you customers address on your site (or email you privately).
  6. Make your website easy to navigate with clear button or links to pages and/or products.
  7. Don’t add too many flashy graphics that may distract your visitors from the focus of your website.
  8. Have a clear Contact page that includes ALL your contact info (including phone, mailing address, fax and email).
  9. Include an About page that tells about you, your company and what you can do for your customers.
  10. Use a small professional looking banner that does not cover the entire “above the fold” part of your website.  (NOTE:  The “fold” is the spot on the website where the reader must scroll to see the rest of the site.)

I am sure there are more tips that you may know of that are not listed here.  Whole books have been written on the subject!  Despite that, please share with us any others that you have found to create a good website!

Systems to Make a Successful Business

This time of the year, I reflect over the last year’s accomplishments and my goals for the upcoming year.  Some of the things I tried worked great, and others …. well, not so much.Systems to Make a Successful Business

One of the changes I made last year that I found to be very productive for me is the commitment I made to read something spiritually inspiring, pray and meditate every morning to be directed in the best path for my to go with my day.  Since I spend most of my days home working this time of the year, my energy is focused on improving myself and my business.  I found this quiet time grounds me for the work ahead.

Second, I  work constantly on defining and improving on the systems I already have in place.  As you probably know, I use lots of systems in my business to keep me focused on what I am doing and where I am going.  Back in 2008-2009 when I was sick (doctor thought I had early stages of Alzheimers) and unable to do much, the systems I had set up saved me from losing control of my business.  Instead of having to think through every task I did, I just followed an A-B-C method of doing what needed to be done.

I discovered an old email from Natasha Vorompiova, owner of Systems Rock, that describes some of the systems to make your business successful.  Here are some of her key points:

1. Systematically Successful Business Owners are in the Driver’s Seat

If you are in business for yourself, you aren’t the type of person who’d be happy to sit on the beach sipping margaritas doing nothing day in and day out. That’s not you! You’re looking for a steady stream of money to support your passion-fueled business, and you’re actively managing growth to make sure it happens….

2. Systematically Successful Businesses Have Rock Solid Systems

Face it, if you don’t have systems, you don’t have a business. . . just a hobby….Business is different. When you’re in business, you’re making a promise to your customers that you’re going to provide them with the best possible experience. You’re committing to excellence to both your customers and yourself.

3. Systematically Successful Entrepreneurs Don’t Do Everything Themselves

The idea that you’ve got to be doing everything yourself because no one can do it better than you is an excuse not to own up to being the CEO of your company….Delegation, above everything, is about leadership. It’s being able to motivate and direct people on your team. It’s also making the time and mental space to work on the strategy of your business in general.

4. Systematically Successful Business Owners Know It’ll All Work Out

When you’ve taken the reigns of your business, your confidence in the direction your business is headed will grow. Even if you stumble on one project, the structure you’ve created will ensure your business can adapt and thrive.

And third, here are a couple of the best system I set up for myself that have increased my productivity greatly:

  • Quickbooks accounting program.  Nothing is more frustrating than have a mess of paperwork to sort through at the end of the month.
  • Microsoft Outlook, Calender and Task Scheduler.  No matter what I am doing, scheduled tasks pop up at the time I need to do them.
  • Getting up near the same time every morning.  I find that if I start my day at the same time and in the same way every day, I am much more productive.
  • Taking frequent breaks.  Sometimes this means I stop to do a load of laundry, fix my lunch and even connect on Facebook.

So what systems or procedures do you use to make a successful business?

Product Marketing Breakthrough Program is Open

Once again, my colleague, Andreea Ayers, from Launch Grow Joy, is opening her new 2015 Product Marketing Breakthrough program – starting with her FREE four-part video training.

If you’re an entrepreneur with a product line such as apparel and accessories, fashion, bath and beauty products, baby and kids products, or any other product, I’d like to tell you about a really great video training series.

In these introductory videos, shes shares:

• 4 proven strategies to get your product line into the spotlight with your customers, retailers, and the media so you can increase your sales and income immediately

• The 3 most important profit boosters for your website, wholesale accounts, and publicity

• 3 specific strategies you can implement right away to create more income in your business immediately, as well as specific how to’s for each step

• The 3 top mistakes most product based entrepreneurs make when they try to grow their product line

• Stories of product business owners who have made huge leaps and bounds in their businesses by implementing these Product Marketing Breakthrough strategies

The exciting news is that Andreea just released her first video yesterday. She’ll release more videos over the next two weeks. If you click on this link, you can sign up to receive all four videos in your inbox as soon as they’re ready.

==> ==> Product Marketing Breakthrough <== <==

I feel confident recommending Andreea to you because she always goes the extra mile, delivering fresh, timely, relevant content. You’ll see her videos packed with easy-to-implement strategies and tips. She’s also gotten phenomenal results using these strategies in her own businesses, which she successfully started and sold in the last few years. (PS. I have been a part of this program in the past, so can testify as to the difference it can make in your business.)
You’ll also want to watch these videos if you are tired of playing small and are ready to make HUGE leaps and bounds in your business this year.

Make sure you sign up today to listen to her first video and receive notifications on the next three.

==> ==> Product Marketing Breakthrough <== <==

Setting Goals for 2015

Setting Goals can mean something different to everyone.  First, they are NOT resolutions that you forget about by Valentine’s Day!  They are also not quite the same as intentions — they are measurable tasks that are attainable within a specific time frame.  Personally, I like the SMART goal method (attributed to Peter Drucker’s management by objectives concept from 1981.)

Previously, I posted an article by the Arts Business Institute, which defined Setting Goals for 2015SMART goals.

This year, I want to expand on the theme by adding a perspective from Meryl Hooker, Sales Rock Star.  She defines them as the following:

1. SPECIFIC: State exactly, precisely what you’re going to accomplish. You could say, I want to start offering classes to my target audience but a specific goal says I will offer 3 classes 4 times between February and November. See the difference?

2. MEASUREABLE: Set benchmarks for tracking your progress. I will process my bookkeeping every Friday and review my quarterly goals on the 3rd business day of each quarter.

3. ATTAINABLE: Do you have the ability, skill, talent and discipline to make this goal a reality? If not, how can you beef up your skill set? Do you need to take a class or hire an advisor? Do you need to outsource the project?

4. REALISIC: This is a little subjective and it’s easy to get excited in the planning process. The New Year; New YOU crowd will declare: I will workout every day and eat clean every day to lose weight. In theory this is great but few people are able to maintain this level of discipline. For most of us, birthday parties happen, happy hours happen, and such strict declarations aren’t realistic.

5. TIMELY: Set a deadline. When are you going to have it done by? Assign a date. Then go back and run your date through the ability and realistic steps. Can you really increase your customer base by 200 by June or would a 20% increase be a more realistic and achievable number?

Setting goals are usually developed this time of the year when most businesses have time to reflect on the past years activity — which, of course, is why I am writing about this in early January!

So have you taken a look at where you have gone this last year?  Is it in line with where you wanted to go at this time last year?  Or maybe you need a little extra help.

I have done some research and come up with a website that has several different FREE SMART Goal worksheets.  Check out the different options and click on the sheet name PDF link (no need to click on download link) that resonates most with you and your business.

Feel free to share with us about your goals — sometimes, accountability is helpful in keeping us on course!