Favorite Business & Sales Tip Videos

Some of my best business and sales tips —
followed by a short 2-3 minute video ….

TIP #1: Don’t be apprehensive about talking to store buyers:  they are just friends you haven’t met yet! Watch the video here!

TIP #2: Even with the wide acceptance of credit cards, some buyers still prefer Net 30 terms. Watch the video here!

TIP #3: Your wholesale price should be at least half of your retail price. If it is more than half, you may have a difficult time selling to gift shops. Watch the video here!

TIP #4: Fast and complete follow-through with orders, question and contacts from buyers is critical to increasing sales and credibility.
Watch the video here!

TIP #5: Watch your competition, but don’t be paralyzed by what they do or offer. Watch the video here!

TIP #6: Having good sales materials that you can leave with buyers makes you look more professional and generates more orders after you leave.
Watch the video here!

TIP #7: Buyers are busy people.  Be considerate of their time!
Watch the video here!

TIP #8: Make it as easy as possible for buyers to order from you.  Offer website URL, toll-free phone number and email as ways to order.
Watch the video here!

TIP #9: Colorful packaging sells products.  Your product should stand out on the shelf from ten feet away. Watch the video here!

TIP #10: High-quality color photos of your products are a must for your sales materials and website.  Watch the video here!

TIP #11: When showing a potential buyer your products, give it to them to touch and feel.  Watch the video here!

TIP #12: Putting products in a retail outlet on consignment devalues your products!  Save this option for Consignment Stores only.
Watch the video here!

TIP #13: COD shipments can be refused and the sender is stuck with paying for shipping both ways.  Watch the video here!

TIP #14: Making friends with a buyer goes a long way to increase sales.
Watch the video here!

TIP #15: Always address the sales process as if the sale had already been made. Watch the video here!

TIP #16:  The customer (or buyer) is not always right, but it is best NOT to make them wrong — it doesn’t help you or your customer or your business!!

TIP #17:  When problems occur with an order or shipment, take immediate responsibility for the issue — even if the problem was not something you created.  Do your best to solve the problem as soon as possible!

TIP #18:  Open a store on Etsy (or other similar platforms) but always create your own website where complete control is held by you!

TIP #19:  Make sure your pricing is done correctly before trying to sell wholesale to retailers.

TIP #20: Before visiting your first buyer, do your homework and check out the store online or in person first.

TIP #21: There are typically two major buying seasons for retailers:  Spring season and Holiday season.

TIP #22:  When giving a sales presentation, whether in person, via the phone or email, don’t forget to ask for the sale.

TIP 23:  Dress the part when visiting buyers — professional, but in line with what you are selling.

TIP 24:  Don’t focus on yourself when selling your products, focus on the store, the store buyer and their needs.

TIP 25:  Sales copy is very important on a website.  Hire a copywriter if needed.

 

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  1. I would like to know when retail stores/boutiques buy products. Do they buy all year round? Are there specific times/months of the year when they buy?
    Thank you!

  2. From Favorite Sales Tips

    TIP #3: Your wholesale price should be at least half of your retail price. If it is more than half, you may have a difficult time selling to gift shops. What is your reasoning behind this tip/ why is more than a 50% discount difficult for gift shops?

  3. Sorry, Carla, for the confusion! Let me see if I can explain this better!

    First, your wholesale price should never be a discount off your retail price. When determining your pricing structure, you start with your costs etc. to arrive at your wholesale price. The formula looks a bit like this:

    Cost of Good (includes raw materials & labor costs) X 2 = Wholesale Cost X 2-2.5 = Retail

    Determining your wholesale price by discounting your retail price does two things:
    1. Makes you look like an amateur to a potential buyer (because they will assume you do not know what you are doing)
    2. May cause you to lose money should you decide to wholesale

    So second, the retailer will be thrilled if the wholesale price, in reality, is less than 50% of what they can retail the item for in their store. But keep in mind, this is NOT a discount — this should be your standard wholesale price.

    And to plainly answer your question, if a retailer cannot at least double the wholesale price of a product, they cannot survive as a retail outlet. That ‘margin’ is what pays their rent, lights, employee expenses, taxes, insurance etc. etc. Most retailers I have worked with over the years will not buy a product unless they can, at the very least, double the price!

    Make sense?

    You may want to check out my free downloadable report to help explain pricing: https://meylah.com/SellingtoRetailers/pricing-your-products-for-the-wholesale-market