Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…
Dealing with difficult customers is part of having and doing business with the public. There is no way around it — we all have horror stories concerning difficult customers. I have a few concerning difficult vendors as well!! Sometimes, for…
Prospecting for wholesale accounts is a methodological process that can be learned. As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…
Most of us are busy getting out orders for the holiday season. If you are one of those who wholesale only, this is the time of the year to review and refine your wholesale process. The Arts Business Institute recently…
In all the years I’ve worked in retail and wholesaling, I know this time of the year is often stressful for both stores and producers. On one hand, getting all kinds of wholesale or retail orders can be very exciting,…
I managed a consignment woodcrafters co-operative in the late 1990s. Since I find wood crafts so intriguing, I loved being surrounded by and selling the beautiful, often one-of-a-kind, creations designed by our woodcraft consignees. And I enjoyed sharing the uniqueness…
Your sales job is not finished once you sell to a retailer. In order to increase the sale of your products, you need to focus on increasing your retail stores’ sales. Last week we talked about How to Help a…
You can have the best product in the world, and not be able to convince a buyer to purchase it for their store! During my time as a sales rep, I think I have heard all the stories on why…
If you have a successful business selling through craft fairs or online, you may wonder why wholesale your products. Earlier in the year, I posted an article: Why Wholesale Your Products? Many reasons to wholesale are listed in this article.…
If you are thinking about selling wholesale but don’t know where to begin, I, along with the Arts Business Institute, feel you should sell first to stores within your local area. There are many advantages to selling local including getting…
Setting Goals can mean something different to everyone. First, they are NOT resolutions that you forget about by Valentine’s Day! They are also not quite the same as intentions — they are measurable tasks that are attainable within a specific…
Thanksgiving is just a day or so away, and we are already getting an increase of orders on our Tastes of Idaho site. I hope you are too! So with all the craziness going on this week, I was just…