Tag: Artsy Shark

Submitting Press Releases

I am not an authority on press releases.  Malcolm, my husband, takes care of most of our press releases as he worked for a local paper many years back and knows the ropes. The expert on getting your products in…

Adding Value to Your Products

In the gift industry, eye-catching packaging typically sells the first item, so adding extra value to your product packaging greatly increased the likelihood that it will sell well. What do I mean by adding value?  Personalized packaging and labeling can…

Why Should I Wholesale?

If you have never wholesaled your products, maybe 2017 is the year for you to start. With wholesale, you produce one large order (vs. onesies or twosies), ship and collect your money from one customer rather than several. But, I…

How Many Choices are Too Many?

Sometimes too many choices can overwhelm your customers. Don’t understand?  Let me give you an example: A few years back, I represented a company that made ‘berry’ products (very big in Idaho).  When she first started out, she exhibited in…

New Email Marketing Course!

Are you using email marketing in your business? If you not you may be losing out on  the marketing tactic which may be the best return on your investment . Email marketing, when done properly, far out-performs all other online…