Effective email marketing is a learned skill that anyone can master. Pitching your products through an email marketing campaign is a bit more challenging than pitching in person, but it can be done. Carolyn Edlund of Artsy Shark lists some…
You’ve got all your sales materials together and sent out to your respective buyers. Congratulations! But maybe you are hearing no response from the buyers. Why are buyers not responding to your beautiful flyers or your fast-selling product? There are…
When I first started selling to retailers, I visited each and every store on a regular basis. Of course, since I represented several different lines, this was a cost-effective method for me. But this may not be the best option…
When I started my business as a sales rep, I traveled to my retailers to show them my new products and take their orders. When I narrowed my sales territory to Idaho, I visited each area at least twice a…
Prospecting for wholesale accounts is a methodological process that can be learned. As a semi-retired sales rep, I can share some of the wholesale prospecting tips I have learned over the years. First, the best way to prospect accounts is…
A reader posted a question on a Facebook group I participate in concerning email marketing. After reading the different responses to her inquiry, I decided to do a bit or research to find out from the best response to her…
Last week, we talked about SEO Tricks for your website. Today, I’d like to address writing your email subject lines. Your email subject line is the most important words in your email. Why? Because if you don’t have an enticing…
While doing my daily ‘lurking’ on social media, I noticed artisans, professional crafters and small producers asking about writing a newsletter or blog — which is better? How can I implement one or either? What do I write about? I…
Email marketing is probably the most effective way to keep in contact with your customers. Compared to social media, email marketing is MUCH MORE effective in keeping your products and business in the mind of your buyers and potential customers.…
Now, during pre-holiday season, emailing your customers can jump start sales for you in a big way. So, I have to ask: Have you started your customer email list campaigns? First, let me help by starting with a few definitions…
Having customer email lists and sending our timely email messages can be a profitable way to keep in touch with your customers. Since I have semi-retired, 90% of my business is done through email marketing and websites. I still do…