A series of Business Tips from the book:
By Eric Michael
Etsy.com describes itself as “the world’s most vibrant handmade marketplace”. Currently, it hosts a very active community of over 30 million buyers and sellers of hand-made crafts, vintage collectibles and clothing and original creations that can be found nowhere else.
–– Eric Michael
I have little experience or knowledge on the actual workings and effectiveness of Etsy. Although I know lots of folks who feature their unique products on this platform, I have no first hand experience selling on Etsy.
So in order to learn with you, I am featuring the ‘Etsy Empire’ this week to learn more about the tips and techniques for obtaining success on Etsy!
If you are totally unfamiliar with Etsy (and I am not saying you live under a rock), know that it is probably the largest marketing platform for handmade producers. I am aware they have recently changed their policies to include products other than handmade, but I am sure it is still the top market for buyers and sellers to meet.
So let’s dive into Eric’s book and find out how Etsy can work for you!
Success is not going to happen overnight for 99% of Etsy sellers.
— Eric Michael
You probably already know that Etsy, just like any other marketing endeavors, does not produce overnight success. You need to work at it.
Here are three of Michael’s tips that will optimize your success when you set up your Etsy store:
- Make your business attractive to women
- Sell goods that people already want to buy
- Include a number of popular search terms in your store description, which will bring you instant traffic from the Etsy search engine.
Now, just so his tips are not misunderstood, men will buy products on Etsy, but not at the level that women will buy — which is why he suggests making the business attractive to women.
And selling goods that people want to buy does not mean you cannot add your own unique creations. Having something that is popular — that consumers will want to buy — will bring traffic to your site and get exposure for your unique items.
Tomorrow we will talk a bit about the nuts-n-bolts of getting your shop set up.
Once you decide on a name, you will not want to change it. Your shop name will be on your professionally designed banner and your past customers will be searching for your original shop name in Etsy and Google search engines.
— Eric Michael
According to Eric, your Etsy shop name is one of the most important component of your shop. He suggests taking time to think it through before coming up with your final name.
Since your shop name is also your URL, he suggests, like with any URL, make it easy to remember, easy to spell, and keyword rich.
Other shop name tips from Eric:
- Incorporate a high-ranking Google and Etsy search engine keyword phrase from your research for additional traffic to your shop!
- Don’t make your shop name more than three words.
- Check Google to make sure that your potential shop name is not copyrighted or trademarked.
- Check Etsy to ensure that your potential shop name is not already used by another seller.
- Consider your target market and come up with a name that will resonate with them.
- Your shop name will be featured in your shop banner and also may be used on your website and/ or social media headers.
- Don’t try to sound cool or alienate any user groups with your shop name.
- Alliteration or rhyming can help customers remember your shop name.
- Your shop name has to be one word, so use capital letters to separate words so that they are readable.
Now that you have come up with a GREAT shop name, it is time to think about designing a banner. Since your banner will be one of the first things a buyer will see when checking out your store, you might want to hire a graphic designer to help you develop the perfect banner for your shop.
Make shoppers feel welcome in your shop and excited to see your creations or goods. A brief introduction is fine and you can encourage buyers to contact you if they have any questions…
Well-written shop policies help to instill customer confidence. They also prevent negative feedbacks for your shop.
— Eric Michael
Actually, I have two tips today from Eric.
First, remember that you want visitors to feel at ease while browsing your shop. An introduction to you and your products helps potential buyers to know that there is a person behind the website — which makes them at ease and more trusting.
Like with your website, you need an “About” section — which, if you didn’t already know, is usually the most read page on a website. I would think the introduction Eric describes would do the same.
The best way to gain your customer’s confidence is in the second half of Eric’s tips: Well thought-out and written policies are one of the things that makes you and your store credible. And be generous with your guarantee and return policies. Most people will not challenge them, but they can go a long way in developing trust with your customers.
Lastly, be open with your visitors. List your contact information, including address. Once again, this builds trust!
Almost all successful shops have a large inventory with several price points. These shops also have professional-looking item listings that are consistent with the shop’s brand and build customer’s confidence before asking for the sale.
— Eric Michael
When you shop in a brick-n-mortar store, are all the items the same price range. Okay, they are in a Dollar Store, but most other stores have various price points.
Don’t be afraid to play around with your inventory price points. You might want to check out other Etsy stores and see what other successful sellers are doing.
Eric also suggest…
…the first place that an Etsy seller should spend their money when they are building their business is to get everything that they need to photograph their items so that their listings look awesome on Etsy.
Since customers cannot see the actual product, good photos are the next best option. Or, maybe it is better to hire a professional photographer to take pictures of your products from several different angles to add to your store.
All in all, Eric suggestions for an Etsy store listing are the same tips for building your own website! And, if you can build your Etsy site, you already have all the components for creating your own website (if you don’t already have one).
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