Talking about products and taking an order are two distinct different functions. Most sales people give professional presentations, but forget ask for the order! If you don’t ask the buyer if they would like to order product X today, most likely, they will not call you to place it later. Gift sales are often...
Posts Tagged ‘ gift buyers ’
Defining Selling Seasons
The gift industry is segmented into two primary buying seasons: The winter/spring buying season (for purchase of summertime and travel industry inventory) The summer/fall buying season (for purchase of holiday inventory) As a result, you will see lots of activity in the industry centered around these two periods. For example, large wholesale gifts tradeshows...
Make a Professional First Impression
You can make and sell some of the hottest crafted item on the market, but if you or your presentation does not look professional, you are not likely to sell your products. Sounds harsh, but true! Gift buyers are approached my numerous producers and over the course of time, they will eliminate some of...
Gift Shop Buyers Want Unique Products
Gift stores, unlike big box stores (i.e. Wal-Mart, Costco, etc. or grocery stores, prefer new and unique products. They are not interested, necessarily, in a “proven product” that has great sales volume, but would rather buy locally-made items, the newest item on the market, or something they will not find in every store in...
Tips for Making your Products Appealing to Gift Buyers
Having appealing products to present to gift store buyers is, of course, a very important detail to consider when developing or expanding your products. All the work and effort in the world will gain nothing if your product is not what the buyer wants. Trying to sell your gift item to other venues such...
Steps to Making a Store Presentation — Part 2
In Part one we discussed introducing yourself and talking with the buyer. This week we will cover Part 2 which is the actual sales process. BEGINNING THE SALES PROCESS If you are fortunate enough to interest a buyer on the first visit, you have your foot in the door! But rather than going directly...
Steps to Making a Sales Presentation — Part 1
There are as many different ways to make a sales call as there are sales people in the field. Everyone uses their own system, but after many years as a sales rep, I found the following system to work best to facilitate sales to gift stores. PRELIMINARY STEPS TO AN IN-STORE SALES CALL The...
How to Find Gift Stores
A reader emailed me a few weeks back asking how to find stores to buy their line of greetings cards. After replying to his email, I realized there are probably more producers out there asking the same thing. So, here are some of the tips I emailed my reader. There are a couple different...
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