Tag: Meryl Hooker

Business Tips from Showtime!

A series of Business Tips from the book: Showtime!  By Rob Fortier and Meryl Hooker Part of your show budget should include updating your sales materials.  Many … companies update and reprint their catalogs in conjunction with a major trade…

Preparing for Trade Shows

Now is the time to prepare for the spring/summer trade shows.  If you plan to exhibit, I hope you have done all the registration work, but then what? Even if you put together the best looking booth with wonderful products…

Setting Goals for 2015

Setting Goals can mean something different to everyone.  First, they are NOT resolutions that you forget about by Valentine’s Day!  They are also not quite the same as intentions — they are measurable tasks that are attainable within a specific…

Last Minute Wholesale Hustle

I thought I knew all (or most) of the wholesale tricks and techniques out there.  After all, I’ve been a sales rep for over 12 years! Wholesale selling usually slows to a halt by mid-November — when I change roles…

Standing Out from the Crowd

After several years of working with professional crafters and small producers, I agree with Meryl Hooker:  There aren’t really any original ideas and no line is truly unique!  I know that will probably offend a few of my readers, but…

Finding Wholesale Customers

Meryl Hooker, sales rep and author of two wonderful books, Pushing the Envelope:  Working with Sales Reps and Showtime: A Guide to Gift Show Success, has written an excellent article on Finding Wholesale Customer and Gift Shops. Having worked in…

SHOWTIME! Guide to Gift Show Success

Meryl Hooker and Rob Fortier (“Pushing the Envelope”) have done it again with their newest book:  Showtime! The Greeting Card and Gift Company’s Guide to Trade Show Success. As a follow up to their first book, “Pushing the Envelope” which…