Tag: salesmanship

Are Customer Testimonials Important?

Customer testimonials listed on your website and shared on social media validate your product and services!! According to the Arts Business Institute … Testimonials are a form of “social proof” that is an important source of referrals. Today, people are…

Am I Being too Pushy?

We all ask this question, one time or another, when working with stores buyers:  Am I being too pushy? I’ve worked in sales, on and off, since I was 10 or 12 years old.  In order to succeed in sales,…

Follow Up to Complete the Sale

Over the years, I have written several articles suggesting follow up systems to use with buyers after a presentation.  Follow up is probably the most important step is when selling to retailers. Here are the best tips from my article: Follow…

What is Selling?

Nearly everything we do in life involved some level of selling.  We “sell” ourselves to a potential employee when we go to an interview; we sell ourselves to the member of the opposite sex when we start a relationship; and…

Dealing with High Risk Stores

Dealing with stores in trouble or going out of business.  Stores come and go, but when they plan to go out of business, they can leave unfinished business and unpaid bills.  Watch for any communications from your buyers that may…

Have You Tried Assumptive Selling?

While joining in on a discussion on Craft Biz Facebook group, moderator, Carolyn Edlund references a wonderful article called Assumptive Selling.  Jack White, authors the FineArtViews blog where this article first appeared. Below is several points from his excellent article:…