Tag: Selling to large retailers

Focusing on Target Markets

New producers often make the mistake of trying to be everything to everyone.  Focusing on target markets — or selling to specific stores or customer — is a much better approach. When I first starting my sales rep business, I…

Selling to Large Retailers

Selling to Large Retailers is a completely different sales model than selling to gift shops or smaller mom and pop stores.  Although I don’t suggest you start out your wholesale efforts directed at selling to large retailers, this is a…