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	<title>SELLING WHOLESALE TO GIFT SHOPS &#187; trade shows</title>
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	<link>http://sellingtogiftshops.com</link>
	<description>Tips on Marketing Your Products from an Independent Gift Sales Representative!</description>
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		<title>Wholesale Trade Shows</title>
		<link>http://sellingtogiftshops.com/2012/03/26/wholesale-trade-shows/</link>
		<comments>http://sellingtogiftshops.com/2012/03/26/wholesale-trade-shows/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 19:20:56 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[Interview about Trade Shows]]></category>
		<category><![CDATA[trade shows]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=1141</guid>
		<description><![CDATA[Wholesale Trade Shows are a good way to expand your business.  Having done one myself, I can tell you they are not something to jump into unaware.  Much time and expense goes into a show &#8230; and that is even before you sell one thing! Following is an article interviewing a gal, Dinah Coops  who has done lots of trade shows.  Here is a list of questions she answers: 1. How did you know that your business was ready for the investment and work involved with doing a trade show? 2. How is a trade show different than selling at a retail indie craft fair? 3. Do you create a pre – show and after – show marketing plan? How critical do you think this is to getting new accounts? 4. Do you get more wholesale account orders during the show or in your follow up after? 5. Do you create specific press marketing materials for any publications that visit your booth during the show? 6. I have heard it take three years for buyers to consider you a serious vendor at a trade show. Did you find this to be the case? 7. Are there any big lessons you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Working a Trade Show</title>
		<link>http://sellingtogiftshops.com/2012/01/26/working-a-trade-show/</link>
		<comments>http://sellingtogiftshops.com/2012/01/26/working-a-trade-show/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 19:49:33 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[exhibiting in trade shows]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=1030</guid>
		<description><![CDATA[Deborah Goodwin, creator of ShapeShiftasä pillows and art cushions, wrote a two-part post on &#8221; How (not) to do a Trade Show&#8221;.  Deborah shares her experience exhibiting in the large New York International Gift Fair.  Great article in my opinion &#8212; since she is willing to share what NO to do as well as what worked for her. In part one, she writes: I think most Etsy artists would do best starting off with the Buyer’s Market of American Craft or the American Craft Retailer’s Expo. The work at BMAC and ACRE is beautiful, (almost) all US artist – made, and you will love meeting your fellow exhibitors. The buyers that attend are mostly galleries and individual boutiques, so the orders are smaller and easier to finance. Neither show is cheap, but they are a lot less than NY and Atlanta. And with an ACRE booth you also get to be in their on-line catalog. So lesson #1 – you should definitely “walk” the shows before you consider exhibiting in them. You will probably have to pay to get in, unless you have a friend who’s exhibiting that can get you a badge, or you are better than I am [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Selling through Regional Trade Shows</title>
		<link>http://sellingtogiftshops.com/2011/08/25/guest-column-selling-through-regional-trade-shows/</link>
		<comments>http://sellingtogiftshops.com/2011/08/25/guest-column-selling-through-regional-trade-shows/#comments</comments>
		<pubDate>Thu, 25 Aug 2011 16:53:30 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[exhitibiting]]></category>
		<category><![CDATA[regional gift shows]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=803</guid>
		<description><![CDATA[Original Article Written by Don Debelak Inventors often start sales at small shows, or exhibitions, often directly to consumers to both test market their product or to generate some income. Small consumer shows have their advantages, but inventors are often better off concentrating on regional trade shows, which are shows targeted at retailers or industrial customers. These shows have several advantages &#8230;. &#8230;. READ FULL ARTICLE]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Gift Marts and Showrooms</title>
		<link>http://sellingtogiftshops.com/2010/03/18/gift-marts-and-showrooms/</link>
		<comments>http://sellingtogiftshops.com/2010/03/18/gift-marts-and-showrooms/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 21:23:32 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[gift marts]]></category>
		<category><![CDATA[Pacific Market Center]]></category>
		<category><![CDATA[sales rep]]></category>
		<category><![CDATA[Showrooms]]></category>
		<category><![CDATA[trade shows]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=412</guid>
		<description><![CDATA[Gift showrooms are very different from gift shows as they are accessible all year long.  Showrooms, sometimes called “marts”, are large buildings with multiple floors of small to large cubicles where reps (and often a few distributors, importers, and producers) offer their lines for sale. Some industries do not include a showroom element. Some, like the furniture industry, offer a few. 18 major cities across the country host a ‘gift mart’ containing hundreds of rooms with numerous gift products open only to retail buyers and industry personnel.  The gift industry offers a good selection, found almost exclusively in larger cities (e.g. Seattle, Minneapolis, San Francisco, Dallas, Denver, Atlanta, and New York). Showrooms are typically not open to the general public, but open to verifiably buyers in their industry. Although gift marts are a convenient venue for producers, most rooms are operated by sales rep organization to showcase numerous companies and product lines in one or two locations for easy viewing. Showrooms are open only to the gift trade, so some or all of the following information is required before a person is allow to view the rooms: (a) Copy of state resale/retail license (i.e., seller&#8217;s permit) (b) Business card (imprinted [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Newbie&#8221; Shares on Her Experiences at Wholesale Trade Show</title>
		<link>http://sellingtogiftshops.com/2010/03/11/experiences-of-a-newbie-to-wholesale-trade-shows/</link>
		<comments>http://sellingtogiftshops.com/2010/03/11/experiences-of-a-newbie-to-wholesale-trade-shows/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:35:24 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[BMAC]]></category>
		<category><![CDATA[Buyers Market of American Crafters]]></category>
		<category><![CDATA[exhitibiting]]></category>
		<category><![CDATA[Kristen Stein]]></category>
		<category><![CDATA[professional crafter]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[Wholesale gift shows]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=429</guid>
		<description><![CDATA[Newbie show exhibitor (but experiences professional crafter/artisan), Kristen Stein, recently conducted a booth at the Buyers Market of American Crafters in Philadelphia, Pennsylvania. She shares her experiences in a five part series of posts on her blog, A Painting Day with Kristen Stein. If you are interested in learning the ins and outs from a &#8216;newbies&#8217; perspective, read Kristen&#8217;s informative posts listed below: Part 1: Deciding to do the BMAC Show &#8220;So, as I was looking through Arts/Craft Show application deadlines online, I found the application for the &#8220;Buyer’s Market of American Craft&#8221; (BMAC) at the Philadelphia Convention Center. The jury fee was $10.00 and I decided to apply along with several other applications that I was submitting. The show dates were February 12, 2010 thru February 15, 2010. The date of my application: January 13, 2010!!! One month before the show. YIKES!!&#8221; &#8230; more Part 2 : My initial Questions. As soon as I knew I was attending the Buyer&#8217;s Market of American Craft (BMAC), I wrote a couple of notes to Wendy Rosen. She’s an amazing woman and a terrific advocate for the artist. She is the founder of the Rosen Group and the Buyer’s Market of American [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Follow Up After the Gift Show is Over</title>
		<link>http://sellingtogiftshops.com/2010/03/04/follow-up-after-the-gift-show-is-over/</link>
		<comments>http://sellingtogiftshops.com/2010/03/04/follow-up-after-the-gift-show-is-over/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 21:14:18 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=409</guid>
		<description><![CDATA[After the show is over and you are back in your office, it is time to review your contact lists.  There are many different lists and reports that you can receive or create yourself to use when following up with the potential buyers at the show. Depending on the show where you exhibited, you should have access to the attendees list accumulated by the show sponsors.  Each show is different, but you have options to buy or receive lists with email addresses, mailing addresses and other pertaining information to use to follow up with any or all the buyers who attended the show. If you collected business cards or took notes of the buyers in your booth, this is the best place to start your follow up campaign.  Since some buyers do not make a buying decision at the show, phone or email follow up was critical to closing a sale.  After a buyer visits numerous booths at a show, they can be confused about the information they collected or where they found that information.  Follow up calls or emails give you the opportunity to clear up any questions or concerns the buyers may have to making their decisions.  Making [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Planning Tips When Exhibiting at a Gift Show</title>
		<link>http://sellingtogiftshops.com/2010/02/25/planning-tips-when-exhibiting-at-a-gift-show/</link>
		<comments>http://sellingtogiftshops.com/2010/02/25/planning-tips-when-exhibiting-at-a-gift-show/#comments</comments>
		<pubDate>Thu, 25 Feb 2010 21:10:22 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[Wholesale gift shows]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=406</guid>
		<description><![CDATA[Exhibiting at a gift show is a huge undertaking and there are many items planning before you exhibit at a large show of this type.  Following is a short, but not exhaustive planning list: Wear comfortable shoes as you will be on your feet for long hours Make plans to arrive early to have plenty of time to set up your booth Bring plenty of business cards and flyers to give to the interested buyers at your booth Have a notepad handy to make notes Find a product – food samples works well – to leer buyers into your booth.  Most buyers can’t resist stopping to try your newest tasty samples you offer inside your booth. Collect as many business cards from potential buyers as possible (NOTE:  Many gift shows have a scanning system where, for a fee, you can rent a “reader” that will automatically read buyers badges and later give you a contact list of those potential buyers.) Pick up all the free retail literature or magazines available at these shows.  They have valuable information on potential lines and potential customers you can do business with later.]]></description>
		<wfw:commentRss>http://sellingtogiftshops.com/2010/02/25/planning-tips-when-exhibiting-at-a-gift-show/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Hidden Wholesale Gift Show Costs</title>
		<link>http://sellingtogiftshops.com/2010/02/18/hidden-wholesale-gift-show-costs/</link>
		<comments>http://sellingtogiftshops.com/2010/02/18/hidden-wholesale-gift-show-costs/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 20:44:35 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[exhitibiting]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=402</guid>
		<description><![CDATA[If you have never exhibited at a gift show, you need to plan for added extra costs involved with having a booth.  Many items are not included in the booth fees but are required by the show sponsors, city officials, or other agencies. These costs may or may not include the following items: Parking fees while exhibiting at the show Required contracted labor fees for workers who assist  moving your displays or supplies in or out of your booth Extra booth decorations, displays and supplies Automobile, U-Haul rental or shipping expense needed to get your products and materials to the show Gas or plane fare to the show Membership fees required to exhibit at certain shows Fire retardant materials required by the show sponsors Mailers and marketing costs incurred before and/or after the show Other addition costs not directly included in your booth fees are lodging and meal costs while exhibiting at the shows.  Since most gift shows are held in larger cities across the country, lodging and meals costs is the next biggest expense.  Most shows are four days with extra time needed to step up and tear down, so you need to budget for about five nights in [...]]]></description>
		<wfw:commentRss>http://sellingtogiftshops.com/2010/02/18/hidden-wholesale-gift-show-costs/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wholesale Gift Show Fees</title>
		<link>http://sellingtogiftshops.com/2010/02/11/wholesale-gift-show-fees/</link>
		<comments>http://sellingtogiftshops.com/2010/02/11/wholesale-gift-show-fees/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 20:36:47 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[exhibiting]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=400</guid>
		<description><![CDATA[Wholesale Gift Shows are not for amateur producers or hobbyists.  The cost alone can scare away anyone who is not serious about the process or potential opportunity.  Depending on what area of the country the show is held, booth fees alone can cost between a few hundred dollars to thousands of dollars. Fees typically are based on past attendance for these shows. In other words, the more buyers who attend the show at a particular location, the more this particular show costs an exhibitor.  For example, at this writing, the Western Exhibitors’ Seattle or San Francisco’s Gift Show booth fees are $875 to $2,320 for a 10’ x 10’ booth.  The larger gift shows, such as the AmericaMart in Atlanta, starts their booth fees at $3,067.00.  In contrast, the smaller regional Billings, Montana Gift Show fees are $200 to $300 for a similar sized booth.  (NOTE:  Based on 2008 &#8211; 2009 figures.) The booth fee in any gift show typically includes the following: Booth partition Overhead lighting One table (or display unit) draped or undraped Chair Booth signage In some cases, you may be required to pay extra for the following items: Corner booth (where you will have exposure from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Exhibiting at Wholesale Gift Shows</title>
		<link>http://sellingtogiftshops.com/2010/02/04/exhibiting-at-wholesale-gift-shows/</link>
		<comments>http://sellingtogiftshops.com/2010/02/04/exhibiting-at-wholesale-gift-shows/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 22:36:39 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Wholesale Trade Shows]]></category>
		<category><![CDATA[exhitibiting]]></category>
		<category><![CDATA[trade shows]]></category>
		<category><![CDATA[wholesale gift show]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=396</guid>
		<description><![CDATA[Attending or exhibiting at a wholesale gift trade show is exciting and profitable to your growing your new craft or gourmet foods business.  As you will discover, certain buyers prefer to buy only at trade shows.  Being able to schedule time away from their stores to touch, feel and experience products, may be the only way they purchase gift items from you. Wholesale Gift Shows (or frequently referred to as ‘market’) are held in numerous cities, including foreign countries across the globe.  Several major US cities host a 4-5 day, 8-10 hours/day gift show, one to four times per year, exhibiting hundreds of producer’s lines and attended by numerous retail store buyers from all over the country.  Major cities that host two shows a year usually hold one show during the winter months and the second show in the summer.  Depending on the location and popularity of the gift show, attendees can range from 20,000 to 50,000 or more potential buyers. Major gifts shows are also a place where lots of resources about the retailing industry are readily available.  Whenever we visit gift shows, we pick up free copies of trade magazines (many we have subscriptions to now) not found [...]]]></description>
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		<slash:comments>6</slash:comments>
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