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	<title>SELLING WHOLESALE TO GIFT SHOPS &#187; unique products</title>
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	<description>Tips on Marketing Your Products from an Independent Gift Sales Representative!</description>
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		<title>Matching Your Product to the Gift Shops Motif</title>
		<link>http://sellingtogiftshops.com/2009/08/15/matching-your-product-to-the-gift-shops-motif/</link>
		<comments>http://sellingtogiftshops.com/2009/08/15/matching-your-product-to-the-gift-shops-motif/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 00:50:19 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Making Products Appealing]]></category>
		<category><![CDATA[gift store buyers]]></category>
		<category><![CDATA[professional crafter]]></category>
		<category><![CDATA[unique products]]></category>

		<guid isPermaLink="false">http://sellingtogiftshops.com/?p=208</guid>
		<description><![CDATA[Another way to make your products more appealing to gift shop buyers is to make sure that your items fit the particular store’s motif. Like I have said before, gift shops are all different.  Some specialize in a particular type of item or theme, such as western products, local items etc.  Most gift shops have a theme of niche line of products.  Make a thorough checking of each store you visit to make sure your item compliments products already of the shelves.  For example, intricately made jewelry would probably not sell well in a candle gift shop, whereas, candle holders would be an excellent fit. Another ‘kiss of death’ when selling to gift stores is product(s) that look too homemade.  When I worked for the Woodcraft Co-op gift shop, I sold some beautiful handcrafted wooden pieces.  Some were so unique they were priceless.  I was very surprised at customers visiting the store who told me that their son, husband, uncle etc. could make them the item I was selling for less money!! If your item is too ‘homespun’ looking, guess how it will be perceived!  For example, if you are making a simple sewn craft item that is a copy [...]]]></description>
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		<title>Appropriate Pricing for the Gift Industry</title>
		<link>http://sellingtogiftshops.com/2009/07/30/appropriate-pricing-for-the-gift-industry/</link>
		<comments>http://sellingtogiftshops.com/2009/07/30/appropriate-pricing-for-the-gift-industry/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 23:47:10 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Making Products Appealing]]></category>
		<category><![CDATA[Pricing]]></category>
		<category><![CDATA[gift store buyers]]></category>
		<category><![CDATA[professional crafter]]></category>
		<category><![CDATA[unique products]]></category>
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		<description><![CDATA[Over the years of selling gift products I have noticed on particular area that is critical to selling to gift shops:  Appropriate pricing!  Each gift shop can be different, but shops often follow certain criteria when purchasing and pricing gift items. First and most important, most gift store buyers ‘keystone’ or double the wholesale price of products retailed in their stores.  This is standard practice in the Gift Industry.  If you are selling your items on your website or at shows to the general public for $10, gift stores will expect to buy them for no more than $5 to $6.  Retail shops need to make money too, so don’t expect any less from them! If you are unable to wholesale your products for less than half of retail price, you have a few options: 1.    Raise your retail price.  You may be selling your items too cheap! 2.    Take a look at your costs figures per item and see where you may be able to cut.  Often, if you are making an item in larger quantities, for instance, your per unit cost will be cheaper. 3.    Re-work your product in a manner where you can reduce costs Appropriate pricing [...]]]></description>
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		<title>Gift Shop Buyers Want Unique Products</title>
		<link>http://sellingtogiftshops.com/2009/07/22/gift-shop-buyers-want-unique-products/</link>
		<comments>http://sellingtogiftshops.com/2009/07/22/gift-shop-buyers-want-unique-products/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 03:23:28 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Making Products Appealing]]></category>
		<category><![CDATA[gift buyers]]></category>
		<category><![CDATA[gift store buyers]]></category>
		<category><![CDATA[professional crafter]]></category>
		<category><![CDATA[unique products]]></category>

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		<description><![CDATA[Gift stores, unlike big box stores (i.e. Wal-Mart, Costco, etc. or grocery stores, prefer new and unique products.  They are not interested, necessarily, in a “proven product” that has great sales volume, but would rather buy locally-made items, the newest item on the market, or something they will not find in every store in town!  Because of this, gift stores make a great venue for new or smaller gift producers that cannot or do not wish to “mass produce” their products! Unique products, on the other hand, are very different from products sold in consignment or craft booths and stores.  Whereas consignment stores and craft stores are interested mostly in anything handcrafted, gift shops are looking for products that have more professional appeal.  Most crocheted or knitted products, for example, would not be an item gift shops would want to purchase for their shops.  Balance between the mass produced look of big box products and the homemade look of crafted mall items is the type of products gift buyers will be interested in purchasing. Although gift stores are interested in unique products, there is a limited to HOW unique an item is!  As a general rule, buyers will want to [...]]]></description>
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