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	<title>SELLING WHOLESALE TO GIFT SHOPS &#187; wholesale price</title>
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	<description>Tips on Marketing Your Products from an Independent Gift Sales Representative!</description>
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		<title>Appropriate Pricing for the Gift Industry</title>
		<link>http://sellingtogiftshops.com/2009/07/30/appropriate-pricing-for-the-gift-industry/</link>
		<comments>http://sellingtogiftshops.com/2009/07/30/appropriate-pricing-for-the-gift-industry/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 23:47:10 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Pricing Your Products]]></category>
		<category><![CDATA[Product Saleability]]></category>
		<category><![CDATA[gift store buyers]]></category>
		<category><![CDATA[professional crafter]]></category>
		<category><![CDATA[unique products]]></category>
		<category><![CDATA[wholesale price]]></category>

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		<description><![CDATA[Over the years of selling gift products I have noticed on particular area that is critical to selling to gift shops:  Appropriate pricing!  Each gift shop can be different, but shops often follow certain criteria when purchasing and pricing gift items. First and most important, most gift store buyers ‘keystone’ or double the wholesale price of products retailed in their stores.  This is standard practice in the Gift Industry.  If you are selling your items on your website or at shows to the general public for $10, gift stores will expect to buy them for no more than $5 to $6.  Retail shops need to make money too, so don’t expect any less from them! If you are unable to wholesale your products for less than half of retail price, you have a few options: 1.    Raise your retail price.  You may be selling your items too cheap! 2.    Take a look at your costs figures per item and see where you may be able to cut.  Often, if you are making an item in larger quantities, for instance, your per unit cost will be cheaper. 3.    Re-work your product in a manner where you can reduce costs Appropriate pricing [...]]]></description>
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		<title>Developing a Wholesale/Retail Price Structure</title>
		<link>http://sellingtogiftshops.com/2009/04/08/developing-a-wholesaleretail-price-structure/</link>
		<comments>http://sellingtogiftshops.com/2009/04/08/developing-a-wholesaleretail-price-structure/#comments</comments>
		<pubDate>Thu, 09 Apr 2009 00:10:39 +0000</pubDate>
		<dc:creator>Gift Rep Sandy</dc:creator>
				<category><![CDATA[Pricing Your Products]]></category>
		<category><![CDATA[Sales Call Prep]]></category>
		<category><![CDATA[retail price]]></category>
		<category><![CDATA[Selling price]]></category>
		<category><![CDATA[wholesale price]]></category>

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		<description><![CDATA[A few years back my candle maker I was representing in my business retired and I was looking for a new company to replace her.Several different candle companies contacted me, so the prospects looked good.But when I asked each of these candle makers to send me a wholesale/retail price sheet, I was shocked by what I received. One gal made beautiful candles, I would like to have repped for her, but her wholesale price was 80% of her retail price!And this was not the only example of poor price structure.Eventually, I did finally find a producer whose pricing structure would work, but it took a long time … As a general rule of thumb, your wholesale price should be 50% of your retail price.If it is less, you will have a difficult time selling your products wholesale.Often, it will take some work to make sure there are adequate margins for you both and the gift retailer. Here is a formula to use when determining pricing for your products: First step is determining your cost per unit.Costs include the following: Ingredients or raw materials Processing or assembly of raw materials Packaging and labeling Shipping of raw materials to your place of [...]]]></description>
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