Wholesaling Tips
Come back here often as I will be adding new tips often (actually, as often as I think of them!)
TIP #1: Even with the wide acceptance of credit cards, gift buyers still prefer Net 30 terms.
TIP #2: Don’t be apprehensive about talking to store buyers: they are just friends you haven’t met yet!
TIP #3: Your wholesale price should be approximately half of your retail price. If it is less, you will have a difficult time selling to gift shops.
TIP #4: Fast and complete follow-through with orders, question and contacts from buyers is critical to increasing sales and credibility.
TIP #5: Watch your competition, but don’t be paralyzed by what they do or offer.
TIP #6: Having good sales materials that you can leave with buyers makes you look more professional and generates more orders after you leave.
TIP #7: Buyers are busy people. Be considerate of their time!
TIP #8: Make it as easy as possible for buyers to order from you. Offer fax, toll-free phone number and email as ways to order.
TIP #9: Colorful packaging sells products. Your product should stand out on the shelf from ten feet away.
TIP #10: High quality color photos of your products are a must for your sales materials and website, if you have one.
TIP #11: When showing a potential buyer your products, give it to them to touch and feel.
TIP #12: Putting products in a retail outlet on consignment devalues your products! Save this option for Consignment Stores only.
TIP #13: COD shipments can be returned and the sender is stuck with paying for shipping both ways.
TIP #14: Making friends with a buyer goes a long way to increase sales.
TIP #15: Always address the sales process as if the sale had already been made.
