Did you know you could turn your ecommerce website (or virtually any other business) into a cash flow machine, through the use of a “funnel”? Just a friendly remember, the starts Monday, and TODAY, SUNDAY JUNE 16 is the last…
I read lots of blog posts and Facebook pages/groups on wholesaling and marketing your products. One of my favorite FB groups is created by Jane Ambrose Button. She shares some very interesting ideas, but I especially enjoy her *rants*. Following…
Making the decision to move your business from selling your products direct to consumers to selling wholesale to retail buyers requires some thought and planning. Not all products fit the wholesale model and not all companies or producers are able…
Do you really know your ideal customer? … I mean really know your best customer? Defining your ideal customer is not about what you think, wish or hope they are but really who is interested in and buying your products!…
Having products in several retail outlets is a dream come true for many professional crafters, small-time producers and artisans. But wholesaling is an entirely different business with different needs, procedures and focus. First, wholesaling is a business model that involves…
I usually avoid posting anything related to politics (not even on my personal FB page), but today I want to share some important information. In case you were not aware, Trump’s new tariff rules may impact your business. Shipping and…
If you have made a decision to set up your own website, January is the perfect time start this project. And I can help! Even if you have a successful business on Etsy, Ebay or Amazon (or another marketplace platform),…
Christmas is almost here. Online sales are slowing down, Christmas plans are underway, and there is time to think and reflect. I tend to feel rather nostalgic this time of the year. Once sales slow down and the holiday sale…
I hope everyone had a wonderful Thanksgiving. Malcolm and I are empty-nesters — with our kids being gone or celebrating Thanksgiving elsewhere. Rather than eating alone, we typically attend our town’s community dinner on Thanksgiving. Of course, we miss being…
I was gone most of last week taking care of my daughter and her 5-year-old son after my daughter underwent a minor surgery. One thing I noticed very quickly is how much energy a 5-year-old has pent up, just waiting…
I love working with producers who are new to wholesaling. Their spirits are high, and their expectations are low — which can or cannot help them with their business. I worked with one producer who set up such strict wholesale…
New wholesalers don’t seem to charge enough for their products! Of course, this is not true for everyone, but I see it too often (and can tell you some horror stories of dealing with producers who low-balled their product, then…