When making your first (and subsequent) wholesale sales call, you want to define your wholesale terms in an easy precise manner. You don’t want your potential customers to be confused or misled causing a stumbling block to ordering from you…
In Part One of this topic on Product Pricing Analysis, we talked about Pricing Analysis based on cost. Now, we are going to pursue Market Pricing Analysis and how you reconcile both analyses to come up with your pricing. ‘Market’…
Over my years selling gift products, one particular area critical to wholesaling that producers often misunderstand the importance of product pricing analysis. Finding an appropriate pricing schedule for the wholesale market needs to start with a detailed analysis. First, Start…
I get pretty nostalgic this time of the year! Not because of Christmas, necessarily, but because of all the years we ran a retail website and retail booth during the holidays. As much fun as we had, I am happy…
Although my expertise in selling wholesale relates more to gift and independent shops, I have always relied on the advice of Karen Waksman on the hows and whys chain stores won’t buy. Here is her list of why Chain Store…
Nothing sells your product better than putting your item into the hands of a store buyer! But in this world of busy people, and the cost of samples, using written sales materials is still a must. So what are the…
Over the last several years, email became the most common way to contact buyers. It is quick, efficient, and cost-effective. But is it the best way, now, to contact buyers? What about using mailers instead? Using snail mail can offer…
Having the best sales mindset before you meet with your first buyer helps build rapport during your meeting. If you enjoy meeting and working with people, the sales presentation should be fun for you. Meeting retailers is interesting and rewarding,…
With all the phone conversations we have with potential buyers, we need to look at how to make a perfect follow up sales call. Before you read this article, you may want to check out the following tips on making…
Sales calls can seem to be challenging. Talking to a complete stranger over the phone can feel intimidating. I found an article by Jack Virag posted on Nutshell which lines out some good tips on what to avoid during sales…
Fear of rejection is probably one of the biggest obstacles to creating your dream products and/or business. But, instead of hiding from the fear, let’s look at learning from rejection. Here are some of the things I have learned, as…
If you missed my Six Wholesale Systems webinar on Friday, you still have the opportunity to benefit from the Focused 1-on-1 Coaching programs I introduced! (Note: You can sign up to receive the webinar replay and the free mini eguide…