Using discounts can be a good or bad tool depending on how you use it. Over the years as a sales rep, I have heard lots of different reasons why producers wish to discount their prices: Because raw materials and…
Category: Wholesale Trade Shows
Should You Exhibit at a Trade Show?
I suspect many of you are on your way to a trade show, just getting back from a trade show or are wonder if you should exhibit in a trade show. After sales reps, trade shows are one of the…
Do You Have a Show Kit?
One of the most important steps in exhibiting at shows is pre-planning. There are emails, notices, and postcards to get out to your customers and potential customers. But this is a different subject than I plan to address today. NOTE:…
Tips for Increasing Traffic to Your Show Booth
Many of us experience down times while doing a show. If your shows are like ours, it seems like you are either slammed or everyone is walking right on by your booth! So what can you do to encourage more…
Interview with Former Group Show Manager, Part Two
Last week, we started our interview with Aubin Wilson, Former Group Show Manager for George Little Management. Here is Aubin’s tips to exhibitors for making the best impression at trade shows. What is the best advice you can give to…
Interview with Former Group Show Manager, Part One
I love the internet! Connecting with people is so much easier and fun than the ole’ fashion way! On that note, I am fortune to make the acquaintance with Aubin Wilson, a former Group Show Manager with George Little Management…
Exhibiting and Marketing at a Wholesale Trade Show
Exhibiting at a Wholesale Trade Show can become a huge income boast to your business and your product line. Unfortunately, “build it and they will come” does not apply to Wholesale Trade Shows. Effective Exhibiting and Marketing at the Trade…
Following Up After a Trade Show
If you think that you will write most of your orders during a Trade Show, think again!! Most of your orders will come AFTER the show is over and you are back in your office. Although some buyers know exactly…
Planning a Successful Trade Show
As most of you probably know, now if when most of the winter trade shows are going on. Hundreds of vendors and thousand of buyers are congregating in cities around the country sharing, looking, buying and selling their wares. Although…
Making Your Trade Show Outstanding
I found it rather interesting that while my husband, Malcolm and I, were busy putting the final touches on our Trade Show Exhibiting Secrets eGuide, I received an email from Megan Auman from Designing an MBA. Megan shared a interesting…
Preparing for a Wholesale Trade Show
Exhibiting in a Wholesale Trade Show is a huge undertaking — and not something to be taken lightly! The expenses alone can be overwhelming. But, with some careful planning, Wholesale Trade Shows can be fun and profitable. Personally, I have…
Buyers Market Wholesale Show Feedback
Wonderful news from Rebecca Mercado, show director for the Buyers Market of American Craft (now called the American Made Show)! The Art Business Institute asked Mercado to share her insights after the Buyers Market show in February. According to the…