Every producer should know the basics behind successful wholesaling before ever talking to their first buyer. Nothing is worse than showing up for a sales meeting unprepared for what buyers need to know. To help new producers, I created a…
My friend, Carolyn Edlund from the Arts Business Institute has hit the nail on the head with another one of her articles this week: What Artists Can Learn from the Giftware Business. Having worked in the Giftware Business, I can…
As the end of the year is quickly approaching, it made sense to post one of Heather Allard, better known as The Mogul Mom, top posts from 2011! Heather outlines 7 critical steps for every producer to follow when trying…
Before setting out to sell your newest creation, it is important to take time to thinking about your ‘sales plan’… or developing your Unique Selling Proposition (USP). Karen Waksman, About.com – Wholesale Guide has written an excellent article on the…