I recently read a passage from a book that talked about knowing and avoiding your ‘sinkholes’. Sinkholes are areas in our business where we are missing the mark — especially concerning dealing with customers. I found this nugget in a…
With everyone I coach, I tell them they need to set up their wholesale system before they even consider approaching their first retail buyer. Even if you are on the fence about selling wholesale, you still might think about what…
There are times when I run across an article that there is just not one thing I could add to make it clearer or better or more precise. The following article from Lela at Lucky Break Consulting is one of…
After the holidays is the time that many businesses re-evaluate their goals and plans for the next year. Pricing techniques are at the top of the list for 2017 planning. I am already getting questions from readers about appropriately pricing …
Do you ‘discount’ your product pricing to arrive at your wholesale price? I know many feel this is the best way to come up with wholesaling pricing. But there are several reasons why this is not an effective: Pricing should…
Having worked with lots of producers/artisans who are new to wholesaling, I know some of the most common issues. Lots of pre-planning needs to be done before you make your first sales contact. I have seen too many overly excited…
I am a big believe in good systems — especially for a growing business. Without them, you can easily be overwhelmed when a ‘rush’ of orders come in. If it wasn’t for the systems I had in place before I…
At the end of the year at hand, I enjoy checking my stats wondering how my sites are viewed; what posts were most popular; and determine where I want to focus my attention in the coming year. WordPress tells me…
Appropriate Pricing of Your Products is a major stumbling block for many producers and professional crafters. I read lots of stories around the internet of folks who just don’t understand the basic formula around pricing products for retail/wholesale: Total Costs…
I was recently reminded by my business friends, Mckenna Hallet and Carolyn Edlund about the importance of Creating Partnerships with Your Retailers. (NOTE: We talked a bit about this in one of my recent post: Selling Wholesale vs. Selling to…
I have made lots of friends on Facebook and Linked over the years and am happy to have connected with many folks in the same industry — professional crafters, producers and artisans. One such person is Shasta McLaughlin, Top Art…
Over the years of selling gift products I have noticed one particular area that is critical to selling to gift shops: Appropriate pricing! Each gift shop can be different, but shops often follow certain criteria when purchasing and pricing gift…