The Mogul Mom posted an article by Dawn Martinello on The 3 Rules of Target Marketing that sums up some very important points that each business person need to be examine for their business. Too often, we are way too broad with your idea of our target market.
Dawn shares with us a great way to help define who our real target market includes. PS. I love the little cartoon included in the original article!!
The 3 Rules of Target Markets
…there are probably a few readers who may not know some juicy morsels about target marketing either. I gathered my notes and handouts and boiled the 2+ hour seminar into these three rules.
RULE #1: Your market is not everyone with a heartbeat …
… When your target market consists of too many different types of people, it’s impossible to please them all.
RULE #2: No one buys because they’re short …
… When you get inside their head, you figure out what makes them want to buy from you.
RULE #3: Make your own choices …
… Go ahead, make a list of your dream customer.
I have read many articles about target marketing, but none as unique as this one!